<a href="https://mediatel.co.uk/news/2021/09/21/is-a-code-of-conduct-enough-to-rein-in-misleading-influencers" target="_blank">Is a Code of Conduct enough to rein in misleading influencers?</a>&nbsp;&nbsp;<font color="#6f6f6f">Mediatel News</font>

Is a Code of Conduct enough to rein in misleading influencers? - Mediatel News

<a href="https://mediatel.co.uk/news/2021/09/21/is-a-code-of-conduct-enough-to-rein-in-misleading-influencers/" target="_blank">Is a Code of Conduct enough to rein in misleading influencers?</a>&nbsp;&nbsp;<font color="#6f6f6f">Mediatel News</font>

University of Leeds

Account Manager at Fanbytes  -  Gen Z Marketing

Continuation of previous role after Fanbytes was acquired by Brainlabs in May 2022.

Brainlabs

Influencer Account Director

I am delighted that my campaigns have been awarded:
🏅 Best Crisis Communication/Response Campaign - European Agency Awards
🥉 Most Creative Influencer Campaign of the Year - IMAs 2022
⭐️ Shortlisted - Best Social Purpose Campaign - The Drum Awards for Marketing
⭐️ Shortlisted - Best use of Social Media in a Crisis - UK Social Media Awards 
⭐️ Shortlisted - Best Social Media Campaign - European Agency Awards

My clients include a mix of lifestyle, beauty and FMCG brands.

Fanbytes by Brainlabs

Senior Influencer Account Manager

Influencer Account Manager

After cutting my backpacking trip short due to the Covid 19 outbreak, I spent three months working on organic and paid social strategy with two youth charities. I also worked closely with an independent music artist on a social launch plan for his album.

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Backpacking / Freelance Consultancy

Lead Campaign Manager across a number of key accounts, managing and implementing all aspects of campaigns and growing each account year on year. Campaigns typically included:

- Influencer marketing on Instagram, YouTube, Snapchat and TikTok.
- Paid social across Facebook, Instagram, Twitter, YouTube and Snapchat.
- Native display video advertising across premium sites.
- Media and podcast partnerships.
- Out of home advertising and experiential.

I also worked closely with production on video and graphic creation.

rocket - powered by The Big Shot

Campaign Manager (Influencer and Paid Social)

I managed the influencer campaign for Finding Gobi, shortlisted for 'Influencer Campaign of the Year' at the SITC Industry Awards in July 2018.

Junior Campaign Manager

Supporting the Campaign Managers on all things influencer, paid social and partnerships.

Account Executive

•	Paid and organic strategy across Facebook, Twitter and Instagram.
•	Copywriting and editing across all new blogs posts, interviews and press releases.
•       Video content creation: writing scripts, sourcing locations and acting as the point of contact between the brand and production team.
•       Blogger outreach and management for skincare and lifestyle brands.
•	Weekly newsletter creation, scheduling and conversion reporting.
•	Performing a PR cleanup operation to relaunch the company out of administration. This involved writing the script for an apology video from the CEO, viewed over 50k times.

Shopping Nation

Social Media Manager

- Community Management on all social media platforms.
- Organic Facebook content planning, assisting in growing the number of page likes by nearly 30,000.
- Copywriting - infographics, newsletters, blogs and leaflets.
- Overseeing the planning of customer focused events including a trade show at the NEC and a cocktail party at The Langham.
- Assisting with product launches to ensure that a consistent brand identity was created for our two in-house brands.

The Craft Channel

Marketing Executive

- Managing the blogger network, expanding the influencer database and approving/amending content submitted for approval.
- Assisting the buying team in sourcing new products/brands and managing all digital aspects of the product journey on the website.

Marketing Assistant

- Shadowing the presenters of the breakfast show on BBC Radio London. 
- Observing the process undertaken by the production team in deciding on the morning’s top stories and features.
-  Assisting with booking guests in for interviews. 
- Gaining an insight into the preparation of the bulletins by the news/sports teams and learning about the technicalities of the show being transmitted live.

Work Experience

In my final year of University I was a member of the first Victoria’s Secret Pink brand awareness team on campus. Our job was to increase brand visibility on campus through the organisation of numerous discount stalls, bra fitting events and “student lock in” nights in store whilst creating and maintaining our presence on Facebook, Instagram and Twitter. We worked hard to ensure that this was done in the correct tone, implementing objectives from head office and reporting back.

After a Victoria’s Secret global advertising campaign was met with some animosity on campus we successfully implemented a PR strategy to dissolve opposition to our presence on campus and appease offended societies.

Victoria's Secret

Brand Awareness Team

During my time at the Esteé Lauder Company I was placed in Crème de la Mer, a luxury skincare brand. I assisted the communications team in implementing the global brand objectives and promoting the brand image in the media.

My duties included maximising press coverage in the run up to the launch of a new product by organising the distribution of samples and press releases to all major media outlets. I was able to observe the development of PR strategies in response to competition and sales.

I also undertook general admin duties including working in excel, checking durrants, coordinating office supplies and answering incoming phonecalls.

Esteé Lauder

Communications Placement - La Mer

Her Campus is an international online magazine targeted at the female University student demographic. In my third year of University I was elected onto the Her Campus committee as PR, Marketing and Social Media Secretary for the Leeds branch of the magazine.
 
I managed a team of six students who assisted me in the maintenance of our social media pages and the production and distribution of promotional material. When I took over the role the social media presence was limited to just Facebook and Twitter and so I organised the creation of new social media channels in the form of Instagram, Pinterest and Youtube. Each week I reported back to the head office in America, ensuring that all of our targets for followers and post engagement had been met. We went above and beyond our targets and so in December 2014 the chapter was awarded a ‘Gold’ level status for its social media engagement. 

I worked confidently in Hootsuite and was responsible for writing weekly emails to all members of the society to keep them updated and motivated. During my time in this role I was confident in approaching and forming relationships with local businesses in order to get prizes and vouchers to give away in competitions.‬

Her Campus Media

PR and Marketing Secretary

At the Marbella Country Club I was responsible for the entertainment and welfare of the children of the Lion's Kids Club. My role involved the organisation of a variety of daily activities, including water sports, arts and crafts and pizza making.

Annalie Coia