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Annah Shallman
Account Director @ MKG - Project Management Guru Producing Virtual & Physical Experiences - Avid Hand-Raiser, Tested Problem Solver & Relationship Builder
Professional Background
Annah Haddock is a highly regarded project manager and integrated production expert known for her exceptional skills in client relations. With a strategic approach towards creating immersive experiences, Annah has successfully collaborated with leading global brands such as Facebook, Target, Delta Air Lines, Informa, FILA, New Balance, and L’Oreal. Her career is marked by a deep understanding of the dynamics between brands and their audiences, which has allowed her to produce compelling content that resonates with target demographics.
Throughout her tenure at MKG - Experiential Marketing, Annah has held positions ranging from Producer to Account Director, demonstrating her versatility and capability in leading teams towards achieving remarkable results. Her expertise lies in not just managing projects but in deeply understanding the nuances of team dynamics and client needs, which she firmly believes are essential for crafting beneficial partnerships.
Annah’s approach to client management is characterized by her keen perception, enabling her to identify key areas where brands can strengthen their connections to customers through innovative strategies. She prides herself on being able to recognize the human aspect of any brand, and this insight informs her ability to create impactful, relatable content that truly embodies the spirit of the brands she represents.
Education and Achievements
Annah's educational background is foundational to her professional success. She studied International Marketing abroad at Grenoble Ecole de Management, where she honed her skills and expanded her understanding of global marketing practices. This international perspective has been a vital component in her ability to lead successful marketing campaigns that engage diverse audiences.
Further enriching her educational journey, Annah earned her Bachelor's Degree in Marketing from Grand Valley State University. This formal education, combined with her real-world experiences, has equipped her with a broad range of marketing knowledge and project management tactics that contribute to her success in the industry.
In terms of professional achievements, Annah has not only successfully executed projects but has reshaped client expectations through the high calibre of her work. Her hands-on experience in various roles has built her a prolific portfolio that highlights her strategic skill set and her ability to adapt to different market demands. Annah’s continuing pursuit of excellence and growth positions her as a thought leader in experiential marketing.
Achievements
The milestones in Annah Haddock's career are a testament to her dedication and expertise. One notable achievement includes her significant role in the execution of a large-scale experiential marketing event for Delta Air Lines, where she managed a cross-functional team to create an engaging and memorable brand experience. This project not only enhanced brand awareness but also contributed to increased customer loyalty—a primary goal for any major airline.
Annah’s ability to work with high-profile clients makes her a sought-after project manager whose strategic insights are instrumental in guiding brands through successful initiatives. Her former role as Project Manager at Informa reflects her capability to handle diverse projects, while her time as Marketing Coordinator at Experience Grand Rapids offered her the opportunity to build essential marketing systems that would later inform her more advanced career roles. Her journey also includes positions that allowed her to nurture her creative instincts, such as her work at Experience Grand Rapids where she focused on enhancing the local marketing strategies to attract tourists and events to the area.
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