Annabella Goff

Annabella Goff is the Vice President of Customer Relationship Management (CRM) at Peacock, a streaming service owned by NBCUniversal. With over 18 years of experience in multichannel direct marketing and customer engagement, she has played a significant role in developing strategies to enhance subscriber retention and engagement at Peacock.125

Prior to her current position, Goff held various roles within the CRM sector, focusing on optimizing customer interactions and driving growth through effective marketing strategies. Her expertise encompasses a wide range of marketing disciplines, including email marketing and customer analytics, which have been crucial in managing Peacock's subscriber base, which reached 24 million paying subscribers as of mid-2023.34

Goff is an alumna of Washington University in St. Louis, where she honed her skills in marketing and communications.5 Her leadership at Peacock has been instrumental in implementing innovative tactics to keep subscribers engaged and reduce churn rates.23