Annabella Goff

Vice President, CRM at Peacock and NBCU TV Everywhere

Annabella Goff is a seasoned CRM marketer with a rich background in multichannel direct marketing, customer acquisition/retention, lifecycle engagement, audience insights, CRM, and data analysis.

She boasts 18 years of experience in the industry with a strong focus on Consumer Engagement Strategy, Email/Push Marketing, Digital Media Management, Social Media, Consumer Data and Analytics, Digital Video, Communication Technologies, Branding, and Digital and Print Marketing.

Annabella Goff pursued her education at Washington University in St. Louis, where she studied B.A. in Marketing and Film & Media Studies. She furthered her education by completing her M.A. in Communication Management at the University of Southern California.

Throughout her career, Annabella held several key positions in renowned organizations. She served as the Vice President of CRM at Peacock, contributed as a Customer Advisory Board Member at Braze and Movable Ink, held roles as the Senior Director and Director of CRM at Peacock, managed CRM at Walt Disney Television, engaged in Business Insights at Disney Interactive, and kick-started her career as a Digital Marketing Specialist at the Optical Society of America.