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Annabel Maw
Director of Communications at JotForm
Professional Background
Annabel Maw is a dynamic communications leader with a robust foundation in marketing and public relations, distinguished by her ability to amplify brands and enhance storytelling through engaging content. Currently serving as the Director of Communications at JotForm, Annabel uses her extensive expertise to shape the company’s communication strategy and drive impactful messaging that resonates with audiences. Her journey into the world of communications reflects a deep-seated passion for writing and video, making her not only a skilled communicator but also a creative storyteller who thrives in portraying brand narratives effectively.
Throughout her career at JotForm, Annabel has progressed through various roles including Marketing Communications Manager and Marketing Communications Specialist. Her experience in these positions has honed her skills in strategic communication, brand development, and content creation – essential components for successful marketing in today's competitive landscape.
Annabel's prior experience as a Communications & Brand Specialist at St. Anthony Foundation enriched her understanding of non-profit communication, further empowering her to craft messages that inspire and inform while driving engagement. This period of her professional journey allowed her to develop skills that are crucial for narratives in both corporate and community-focused sectors.
Initiating her career with valuable internships at Dynadot and ZAVVA Concepts Ltd., Annabel equipped herself with hands-on experience in marketing and public relations. These roles provided her with a solid grounding in diverse marketing practices, enabling her to blend creativity with strategic insight, a quality that defines her approach to communications today.
Education and Achievements
Annabel Maw's academic credentials are as impressive as her professional accomplishments. She pursued studies in Business Administration and Management at San Francisco State University, where she gained foundational knowledge in business principles and management strategies. Complementing her education, Annabel also attended City University of Hong Kong, further broadening her perspective and experience in business management within a global context.
This educational groundwork has been instrumental in shaping her career in communications, providing her with critical insights into business operations and allowing her to influence organizational strategies effectively.
As a thought leader in her field, Annabel is passionate about sharing her insights through her website, www.annabelmaw.com, where she connects with fellow professionals and aspiring communicators. Additionally, her presence on Twitter (@AnnabelLMaw) serves as a platform for engaging with industry trends and broadening her professional network.
Achievements
Annabel Maw’s achievements are marked by her rise to the position of Director of Communications at JotForm, reflecting her ability to drive brand success through innovative communication strategies. Under her leadership, the company has not only enhanced its internal communications but also significantly improved its external engagement, showcasing the power of strategic communication in strengthening brand perception.
Her work in community-focused initiatives, particularly through her role at the St. Anthony Foundation, demonstrates Annabel’s commitment to social impact, merging her marketing skills with her passion for storytelling to effectively communicate vital information and engage supporters.
Annabel continues to work diligently to amplify brands through her proficient skills in writing and video content. By staying ahead of marketing trends and leveraging modern communication tools, she positions herself as a leader who is not only skilled at what she does but is also genuinely passionate about her work.
Overall, Annabel Maw exemplifies what it means to be an effective communications leader today. With her blend of practical experience, educational background, and a sincere passion for storytelling, she is well-equipped to navigate the ever-evolving landscape of marketing and public relations.