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Anna Robey
HR Enablement Partner at Atlassian
Professional Background
Anna Robey is a distinguished HR professional with a robust portfolio that spans over a decade, showcasing her expertise in human resources, organizational development, and strategic leadership. Currently, Anna holds the position of HR Enablement Partner at Atlassian, where she plays a pivotal role in shaping HR strategies that enhance team performance and foster a thriving workplace culture. Her work at Atlassian is characterized by a commitment to innovation and a forward-thinking approach in empowering teams, ensuring that they can reach their full potential in an increasingly fast-paced digital environment.
Prior to her tenure at Atlassian, Anna made significant contributions in various roles within multi-faceted organizations. As a People Partner at Transport for NSW, she was instrumental in executing HR initiatives that aligned with the company's vision of transforming public transportation for the betterment of the community. Her experience as an HR Transformation Consultant at EY further solidified her reputation as an expert in driving change, where she implemented cutting-edge strategies tailored to improve HR functions and operational efficiencies.
During her time as a People & Culture Business Partner at Tourism Australia, Anna demonstrated her ability to navigate the unique challenges within the tourism sector, championing initiatives that focused on enhancing employee engagement and organizational culture. Her foundational roles as a Senior HR Advisor at Financial Times and Human Resources Advisor at Fairfax Media bolstered her understanding of HR best practices in media and publishing, equipping her with essential skills in talent management and workforce development. Additionally, she honed her leadership skills as a Team Leader-HR Central at Fujitsu, where she was responsible for overseeing HR operations and fostering effective communication between teams.
Anna's career journey began as an HR Assistant at Fujitsu Australia Limited, where she immersed herself in the foundational aspects of human resources. Her early exposure to HR processes provided her with a well-rounded perspective on the employee lifecycle, which continues to inform her strategic decisions today.
Education and Achievements
Anna Robey's educational background reflects her dedication to academic excellence and a strong foundation in business principles. She completed her secondary education at Baulkham Hills High School, laying the groundwork for her future endeavors in higher education. Following this, she pursued a Double Bachelor in Business and International Studies at the University of Technology Sydney. This specialized educational path not only equipped her with a profound understanding of business operations but also granted her insight into the complexities of global markets, cultural dynamics, and international business practices.
Throughout her career, Anna has consistently demonstrated an ability to integrate her academic knowledge with practical applications, resulting in notable achievements within the organizations she has worked for. Her insights into HR trends and workplace culture have helped drive innovative solutions tailored to meet the unique needs of diverse teams.
Achievements
Anna's career has been marked by numerous achievements that demonstrate her expertise and commitment to the field of human resources. At Atlassian, she has led initiatives that have significantly improved employee engagement scores, showcasing her effectiveness in creating environments where team members feel valued and empowered. Her proactive approach to HR enablement has helped streamline processes and optimize team performance, which has been crucial in a company that prides itself on its commitment to innovation and collaboration.
During her role at Transport for NSW, Anna was recognized for her contributions to major HR projects, including the establishment of training programs that enhanced workforce skills and capabilities. Her efforts not only supported employee development but also contributed to the organization's overarching goal of improving public transportation services across New South Wales.
As an HR Transformation Consultant at EY, Anna played a key role in redefining HR practices for various clients, ensuring they could effectively adapt to the evolving business landscape. Her frameworks and methodologies for change management have been adopted by organizations seeking to modernize their HR functions, highlighting her influence in the field.
Anna's ability to cultivate a positive organizational culture while aligning HR strategies with business objectives is further evidenced by her success at Tourism Australia. Here, she spearheaded initiatives that strengthened team cohesion and improved employee retention rates.
In every position Anna has held, she has fostered a culture of collaboration and inclusivity, showcasing her belief in the power of diverse teams to drive innovation and excellence. Her ascent from an HR Assistant to a strategic HR enablement partner at one of the world's leading technology firms illustrates her unwavering dedication to continuous growth and professional development.
Conclusion
In summation, Anna Robey stands out as a consummate HR professional whose extensive experience, academic background, and notable achievements underscore her expertise in human resources and organizational development. Her journey from Baulkham Hills High School to becoming an influential HR leader at Atlassian reflects her passion for fostering dynamic workplace environments that empower individuals and drive organizational success. Anna's strategic insights and commitment to HR excellence make her a valuable asset to any organization, as she continues to shape the future of HR with innovative practices and a people-centric approach.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.