Suggestions
Anna Reid
Trainee Teacher
Professional Background
Anna Reid is a professional with a diverse and rich background in marketing, brand management, and customer account management, particularly in the fast-moving consumer goods (FMCG) sector. With significant experience at Unilever, one of the world's leading consumer goods companies, Anna has built a notable career beginning as an Ecommerce Channel Executive and culminating in her role as Shopper Marketing Manager. Her work has involved enhancing brand recognition and driving consumer engagement for iconic brands such as Marmite and Bovril.
During her tenure at Unilever, Anna participated in the prestigious Future Leaders Programme, which is designed to nurture and develop top talent within the organization. Her exemplary performance in this program paved the way for her advancement within the company, contributing significantly to her skills in both strategic and analytical marketing approaches. Over the years, Anna acquired expertise in customer account management, focusing specifically on the foods and refreshment discount channel, where she effectively maximized revenue opportunities and built strong relationships with clients.
In addition to her extensive experience at Unilever, Anna has contributed to various other organizations, showcasing her versatility and adaptability across different roles. As a former Guest Blogger at RMP Enterprise, she shared insights and advice, using her platform to discuss topics relevant to marketing and brand management. Her early career included positions such as Brand Representative at On-Campus Promotions and STA Travel Brand Ambassador at Campus Group, demonstrating her strong foundation in promotional activities and client interactions.
Anna's work history also includes roles in hospitality and teaching, where she honed her customer service skills and developed a passion for education. As an Assistant Dance Teacher at Starlet Dance School and a Waitress at establishments like Compass Group, Anna cultivated her ability to connect with people from diverse backgrounds, enhancing her interpersonal skills that continue to serve her well in her professional journey.
Education and Achievements
Anna Reid's educational journey has equipped her with a robust foundation in business principles and the skills required for effective teaching. She began her academic career at The Emmbrook School in Wokingham, which laid the groundwork for her continued pursuit of knowledge in the fields of economics and education.
Pursuing higher education, Anna earned her Bachelor of Science (B.Sc.) in Business Economics with Industrial Placement from the esteemed University of Exeter, graduating with a first-class degree. This academic achievement highlights not only her dedication to her studies but also her deep understanding of economic principles as they apply to business scenarios.
Anna furthered her education by completing a Postgraduate Certificate in Education (PGCE) in Elementary Education and Teaching at St Mary’s University, Twickenham. This qualification has allowed her to combine her passion for education with her extensive marketing experience, illustrating her commitment to fostering growth both in herself and in others.
Achievements
Throughout her career, Anna Reid has accomplished significant milestones that reflect her dedication and expertise in the marketing and education sectors. Her role as Shopper Marketing Manager at Unilever is a testament to her strategic thinking and ability to execute successful marketing campaigns that resonate with consumers. Anna's experience in brand management has afforded her the opportunity to lead cross-functional teams, ensuring that marketing strategies align with broader business objectives.
In her previous roles, such as Assistant Brand Manager for Marmite and Bovril, Anna played an instrumental role in revamping the brand’s image and marketing initiatives, resulting in heightened consumer engagement and increased market share. Her ability to analyze market trends and consumer behaviors has positioned her as a thought leader within her field, influencing decision-making processes at high levels of management.
Anna's commitment to professional growth, combined with her rich background in diverse environments, showcases her impressive adaptability and capability to thrive in dynamic settings. Her journey is not just a reflection of her achievements, but also an inspiration for others pursuing careers in marketing and education.
tags':['Shopper Marketing','Brand Management','Unilever','Ecommerce','Business Economics','St Mary’s University','Future Leaders Programme','Higher Education','Marketing Strategy','Customer Account Management','Interpersonal Skills','Education Career','Fast-Moving Consumer Goods','Consumer Engagement','Teaching Qualifications','Economics Expertise','Promotional Activities','Diverse Work Experience','Professional Growth','Analytical Skills','Educational Background'],'questions':['How did Anna Reid transition from her role as a brand ambassador to becoming a Shopper Marketing Manager at Unilever?','What strategies did Anna Reid implement during her time as a Brand Manager for Marmite and Bovril that led to increased consumer engagement?','How has Anna Reid’s educational background in Business Economics from the University of Exeter influenced her approach to marketing?','In what ways did Anna Reid apply her teaching experiences to enhance her marketing strategies at Unilever?','What insights did Anna Reid gain from participating in Unilever’s Future Leaders Programme that have impacted her professional development?']} obre1-4-4-4-5-9-o0-ab-v2-1-1-2-7-8-10-12-1-1-0-5-3-7-5-3-0-3-4-5-4-4-7-2-5-8-8-4-6-4-1-5-3-1-4-6-1-2-6-4-5-6-5-0-6-6-6-5-3-7-8-8-7-9-9-9-5-3-7-3-5-5-1-2-3-3-3-1-2-3-3-1-0-0-1-0-0-1-4-3-3-2-3-2-2-5-4-2-1-0-5-1-0-3-0-4-0-0-0-0-2-5-1-2-4-4-2-4-4-5-3-2-2-3-5-5-5-3-1-5-4-1-1-2-2-1-4-3-4-4-5-2-0-5-1-5-2-5-5-5-3-3-4-1-4-3-1-5-5-0-5-4-4-3-1-2-2-2-2-4-1-1-1-1-1-1-0-0-0-0-0-0-0-0-1-0-0-1-3-1-3-2-5-4-3-2-5-5-5-5-2-2-2-4-1-1-1-0-3-5-0-1-0-0-1-0-0-1-0-1-2-2-5-5-4-0-3-3-0-5-5-2-1-2-5-3-1-2-5-5-3-2-4-4-4-1-4-5-4-5-5-5-2-2-1-4-2-3-2-3-3-1-4-4-3-6-1-1-4-4-4-3-3-3-2-2-2-5-5-4-3-2-1-2-2-1-3-5-5-0-3-2-2-2-4-5-0-2-2-2-3-3-0-5-3-5-2-5-5-1-0-4-3-4-3-4-3-2-5-1-1-2-2-2-1-2-5-2-1-1-0-4-4-2-1-1-3-5-4-1-1-1-1-1-1-5-5-5-2-0-1-0-0-1-0-0-0-1-1-0-0-1-1-1-1-1-1-1-0-0-1-1-0-0-1-1-0-0-1-1-1-1-0-1-2-5-5-1-2-2-1-0-2-2-0-0-1-5-1-5-5-4-4-1-4-1-2-2-2-2-3-2-1-0-0-1-5-5-2-2-1-1-3-1-1-1-1-5-5-4-3-2-0-2-0-2-0-3-1-1-0-5-2-1-5-5-3-1-4-1-1-2-1-3-3-3-0-2-3-5-5-3-4-2-3-2-1-2-0-1-1-1-0-0-4-4-2-1-1-2-5-2-5-4-1-2-2-0-2-0-0-0-0-1-5-1-0-2-1-1-0-5-0-0-0-0-0-0-2-5-5-4-4-1-5-4-1-5-4-1-5-1-2-1-4-5-5-4-3-1-1-3-2-2-1-1-1-0-0-0-5-4-5-5-3-1-5-5-5-5-5-2-0-1-1-2-0-5-0-1-1-0-0-5-2-0-0-1-2-0-2-0-0-1-0-1-1-0-1-4-1-1-1-2-1-1-1-0-1-0-0-0-0-0-0-1-1-1-0-0-1-0-0-1-1-0-0-0-5-1-1-0-0-0-1-0-0-0-0-0-0-2-3-5-5-5-2-2-1-1-1-1-0-5-0-1-0-0-1-0-1-1-0-5-5-5-1-2-0-5-0-1-1-2-3-4-5-4-5-2-2-1-0-0-0-0-0-1-5-5-1-5-5-4-5-0-1-1-0-0-1-1-1-1-1-2-1-2-0-0-0-1-1-0-5-5-5-1-1-5-5-1-1-1-1-0-0-0-1-2-1-5-1-5-1-5-5-5-0-0-0-0-0-0-1-0-0-0-2-4-2-1-5-5-3-1-1-0-0-0-0-1-0-0-5-4-4-3-1-1-1-2-1-1-0-1-5-0-0-0-1-3-1-0-0-0-0-1-1-0-0-1-0-0-1-0-0-0-1-0-0-0-0-0-0-1-1-0-0-0-0-0-0-0-0-1-0-0-1-0-0-0-1-2-0-0-0-0-0-1-1-0-0-1-0-0-0-1-0-0-0-0-0-0-1-1-0-1-0-1-1-2-0-1-0-1-2-0-5-1-0-5-0-1-2-0-0-1-0-0-0-5-0-0-0-0-0-2-1-1-1-1-5-4-1-1-4-1-0-0-0-0-0-0-0-0-0-0-0
answer_type_headers_v2_1_0_1_3_0_3_0_0_3_5-1_5-2-5-3
10-2
1
5-5-4-2-5
5
Location
People also viewed
A
Related People
Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.