Anna Ondaatje

Anna Ondaatje is a seasoned brand strategy executive with a diverse background in creative direction and brand transformation. She served as the Vice President of Global Brand and Franchise Strategy at Playboy Enterprises, Inc., where she played a crucial role in transforming the brand over a three-year period.23

Career Highlights

Playboy Enterprises: Anna joined Playboy at the age of 28 and was instrumental in leading a significant transformation of the brand. During her tenure, she focused on changing the cultural perception around sexuality and expanding the brand's audience beyond its traditionally male-dominated demographic.3

Other Roles:

• Founder of Red Notebook (2022-present)1
• Head of LA Office & Creative Strategy at ReflexGroup (2023-present)1
• Consultant in Brand Strategy & Creative Direction1
• Brand Specialist & LA Office Lead at Pramana Collective1
• Strategist at Giant Spoon1
• Fellow at The Wyss Institute for Biologically Inspired Engineering and the Programmable Nanomaterials Platform12

Education

Anna holds a Bachelor of Arts (B.A.) degree from Harvard University, where she majored in Comparative Literature with a minor in Visual & Environmental Studies and received a citation in Italian.1

Approach to Brand Strategy

Anna's approach to brand transformation is characterized by:

1. Embracing controversy and taking a stand to challenge existing audiences2
2. Ensuring consistency across all aspects of the business2
3. Focusing on changing cultural perceptions around sexuality3
4. Emphasizing the importance of diverse and inclusive teams3
5. Utilizing the brand's recognition to start conversations and drive change3

Personal Style

Anna's personal style reflects her professional approach:

• She favors vintage touches in her wardrobe, often combining modern pieces with vintage items from her family3
• Her office decor includes analog writing tools and art pieces that blend the old with the new3

Anna Ondaatje's work at Playboy and her subsequent roles demonstrate her expertise in brand transformation, particularly in navigating complex cultural issues and repositioning established brands for contemporary audiences.