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    Anna Naydenova

    Country Manager/ B2B Business Development/ Digital Entrepreneur / INSEAD MBA

    Anna Naydenova is a seasoned professional with a proven track record in launching and scaling technology B2B start-ups across international markets.

    With over 10 years of experience in growing and expanding businesses internationally, Anna has successfully co-founded a retail tech start-up and helped numerous large organizations achieve digital transformation.

    Her expertise lies in new market implementation, having helped companies like Casino, Boulanger, ÏDKIDS, Fnac Darty, and PARCELLAB gain market share and sign enterprise customers.

    Anna's approach focuses on market understanding, building effective teams, and acquiring the right customers to ensure maximum visibility and success in new markets, particularly in France.

    She holds an MBA from INSEAD, DESS Gestion d'Entreprise from Universit\