Anna McCown

Anna McCown is a seasoned professional with a broad background in account partnership within the music media industry. She excels in developing revenue-boosting strategies through advertising, sponsorships, and partnerships, while also leading marketing campaigns to enhance the visibility of artists, albums, and events.

Anna has a keen eye for analyzing market trends, crafting pricing strategies, and collaborating effectively with sales and creative teams to drive profitability and engage audiences. Her skill set includes strong leadership, strategic planning, and deep industry knowledge, making her a valuable asset in the field.

With a focus on digital innovation within the music sector, Anna possesses extensive experience as an account lead, team leader, and in streaming marketing. She is particularly passionate about fostering sustainability and inclusivity in the music industry.

Anna McCown pursued a Bachelor of Science (B.S.) in Arts, Entertainment, and Media Management at Belmont University, complemented by a Bachelor's degree in Marketing from New York University. Her academic foundation has equipped her with a versatile skill set to navigate the dynamic landscape of media and entertainment.

Throughout her career, Anna held various roles in reputable organizations such as Republic Records, Island Records, UMG Nashville, and Geffen Records. Noteworthy positions include Revenue Director at Geffen Records and Commerce Director at Republic Records, where she demonstrated her proficiency in driving revenue growth and overseeing strategic initiatives.

In addition to her professional roles, Anna has contributed to the industry through diverse experiences, including internships at Foundations Artist Management, Universal Music Group, Big Yellow Dog Music, and Rent The Runway. Her past engagements as a marketing intern, office assistant, customer service intern, and marketing representative reflect her multifaceted expertise and commitment to exploring different facets of the music and entertainment realm.