Anna Matzaridou

Anna Matzaridou is the Brand Strategy & Customer Insights Lead at Roche Diagnostics (Hellas) S.A., a position she has held since November 2021. Based in Athens, Greece, she has a robust background in brand management and marketing communications within the healthcare sector.

Professional Experience

Matzaridou's career at Roche Diagnostics spans several roles:

• Brand Manager & Communications Lead (March 2018 - November 2021)
• Companion Diagnostics (CDx) Project Specialist (Oncology) (April 2016 - February 2018)
• Marketing Communications Associate at Novartis Group / Sandoz Pharmaceuticals (April 2014 - December 2014)

Her earlier roles include various managerial positions in communications and project management, showcasing her extensive experience in strategic marketing and customer insights.

Education

Anna holds an Executive MBA from the University of Bath, completed between 2005 and 2007. She also earned a Master of Arts in Film & TV Studies / History of Art from the University of Glasgow from 1994 to 1998. This diverse educational background complements her professional expertise in brand strategy and customer engagement.

Skills and Languages

Matzaridou is proficient in several languages, including English, Italian, and French, which enhances her ability to communicate effectively in diverse environments. Her expertise lies in brand strategy, customer insights, and marketing communications, particularly in the diagnostics field.

Overall, Anna Matzaridou's career reflects a strong commitment to advancing healthcare communication strategies and improving customer engagement within Roche Diagnostics.