Anna-Liisa Kupiainen

Anna-Liisa Kupiainen is the Digital Media Strategist at Kesko - K-Group, a leading Northern European retail conglomerate.12 She is a seasoned digital marketing specialist with extensive experience in data-driven digital marketing and media buying, particularly in the retail industry.2

In her role at K-Group, Kupiainen focuses on:

1. Brand and performance marketing
2. Data-driven digital marketing strategies
3. Media buying

As part of her responsibilities, Kupiainen is involved in measuring the carbon footprint of K-Group's digital advertising using the Alma Carbon Meter.1 She reports on the carbon dioxide emissions as part of campaign reporting and views this tool as a way to broaden understanding of digital advertising emissions and stimulate discussions on the topic.1

Kupiainen is also engaged in K-Group's broader sustainability efforts. The company aims to help customers make more sustainable choices, and Kupiainen mentions that they provide data services to help customers understand the sustainability impact of their purchasing decisions.1

Prior to her current role, Kupiainen has held positions such as Senior Manager at Kesko, where she was involved in marketing technology development.3 She is active in the digital marketing community, having served as a chair for one of the IAB Finland working groups, focusing on data-driven marketing planning and implementation.5

On social media, Kupiainen shares insights about digital marketing, programmatic advertising, and paid social media strategies.34 Her LinkedIn username is indeed annaliisakupiainen, as mentioned in the query.