Anna Lavrova

Associate Director, Commercial Technology at Dentsu Aegis Network

Anna Lavrova is an accomplished professional in the field of commercial technology, currently serving as the Associate Director at dentsu international. She held this position from October 2019 until April 2021, where she was involved in managing commercial partnerships and driving strategic initiatives within the organization.1

Professional Background

Current Role: Senior Director of Demand Partnerships at LoopMe since September 2022, where she focuses on enhancing demand partnerships and driving business growth.1
Previous Roles at Dentsu:
- Director of Product Strategy at Magnite (April 2021 - July 2022), responsible for developing product roadmaps and commercializing omni-channel products.1
- Commercial Project Manager (February 2018 - October 2019) and Global Media Partnerships Manager (November 2015 - February 2018) at dentsu, where she managed relationships with global digital media partners and identified revenue opportunities.1

Education and Certifications

Bachelor's Degree in Marketing from Bournemouth University (2009 - 2013).1
Certifications from The Trade Desk in Marketing Foundations, Data-Driven Planning, and Trading Essentials, as well as courses on Artificial Intelligence from the University of Oxford.1

Skills and Expertise

Lavrova has a strong background in digital marketing, product strategy, and partnership management. Her experience encompasses project management, media buying, and strategic planning within the advertising technology landscape. She is recognized for her contributions to discussions around transparency in programmatic advertising and the complexities of the digital media supply chain.3

Personal Insights

Lavrova has been noted for her insights into industry trends, particularly regarding online privacy regulations and their impact on advertising strategies in Europe. She emphasizes the importance of networking within the ad tech industry to foster client relationships and drive successful outcomes.2

Overall, Anna Lavrova is a seasoned expert with a robust track record in commercial technology and digital marketing, contributing significantly to her field through various leadership roles.