Anna Lane

Anna Lane is a prominent figure in the financial services sector, currently serving as the Chief Executive Officer of The Wisdom Council (TWC) and as the President and CEO of Women in Banking and Finance (WIBF). Based in London, she has built a reputation for her commitment to promoting a sustainable financial services industry that emphasizes gender equality and customer care.

Professional Background

• Current Roles:

  • CEO, The Wisdom Council (since June 2013)
    • TWC specializes in delivering innovative strategies to enhance consumer engagement and financial awareness, leveraging AI-driven technology and behavioral science. Anna has spearheaded initiatives like the "Yes She Can" project, aimed at empowering women in financial decision-making.12
  • President and CEO, WIBF
    • A key organization focused on advancing women's roles in banking and finance, where she has been an active member for over 18 years.2

• Previous Experience:

  • Company Director, Asset & Wealth Management Consultancy (2006-2013)
  • Head of International Marketing, JPMorgan Private Bank (2005-2006)
  • Head of Marketing - EMEA, JPMorgan Private Bank (2003-2005)
  • Various senior marketing roles at Morgan Stanley Investment Management and Zurich Financial Services from 1995 to 2006.1

Contributions and Initiatives

Anna Lane is recognized for her strategic approach to improving consumer insights within the financial sector. Her work often involves collaboration with financial institutions to develop products that cater to better financial futures for individuals. She is also involved in various initiatives aimed at enhancing gender equality within finance, including participation in the MAPS UK Financial Wellbeing Strategy.2

In addition to her professional roles, Anna has served on the board of the Young Vic Theatre for eight years and is an active member of several professional organizations, including the British Association of Women Entrepreneurs.2