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Anna Lakomy
General Manager, Americas East at System1 Research
Professional Background
Anna Lakomy is a seasoned market research professional who has carved a notable career path from an intern to the General Manager at System1 Research over an impressive span of nearly 11 years. Anna's journey began in a rather unexpected fashion, as she stumbled upon an opportunity through a Craigslist advertisement, a decision that has ultimately shaped her passion for the industry. This interesting transition from a casual find to a robust career in market research has allowed her to delve deeply into the dynamics of human behavior and the nuances of culture.
Prior to her current role as General Manager, Anna enriched her expertise by serving in various positions within the same company structure, demonstrating her commitment and adaptability in the field. From her initial role as Market Research Associate to becoming a Market Research Executive, Anna showed consistent growth and leadership ability. Her experience also includes notable roles at Kantar Millward Brown, where she excelled as a Client Service Manager and later as Senior Director of Client Service, showcasing her capability to handle diverse client needs and managing high-stake services efficiently.
Anna’s philosophy aligns perfectly with her career; she believes in the importance of interpreting data beyond mere numbers, advocating for a perspective that uncovers the underlying narratives that drive consumer behavior. Her love for art and culture intertwines with her market research role, providing her with a multidimensional outlook on consumer preferences and trends.
Education and Achievements
Anna Lakomy's educational background serves as a strong foundation for her thriving career in market research. She graduated Magna cum laude with a Bachelor of Science in Research Psychology from the University of Connecticut. This rigorous academic path provided her with critical analytical skills and an understanding of psychological principles, which she effectively applies in her professional endeavors.
Before pursuing her degree in psychology, Anna also honed her artistic talents at Fiorello H. LaGuardia Performing Arts High School, where she studied Classical Piano and Voice. This blend of cultural education and scientific inquiry positions Anna uniquely, allowing her to approach market research from both a creative and analytical standpoint.
Achievements
Throughout her professional journey, Anna Lakomy has accrued numerous achievements that emphasize her dedication and expertise in market research. As General Manager at System1 Research, she leads a team responsible for making sense of consumer behavior through robust data analysis and insights generation. Her strong leadership skills have not only contributed to the company’s growth but also fostered a culture of innovation and exploration within her team.
Additionally, Anna has successfully navigated her career through various levels of management, climbing the ranks at Kantar Millward Brown, where she demonstrated her ability to enhance client relationships and manage service delivery efficiently, positioning herself as a vital component of the organization's success. Her unique perspective and training in psychology allow her to understand client needs thoroughly and translate those needs into actionable insights that resonate in the market.
In addition to her career accomplishments, Anna has fostered a network within the market research community, positioning herself as a thought leader who shares insights on consumer behavior trends. Her commitment to exploring the intricacies of human nature continues to inspire her colleagues and clients alike, encouraging them to embrace an approach that marries data interpretation with creativity.
Anna wishes to share her knowledge and experiences with others, and her journey reflects a compelling narrative about following one’s passion wherever it might lead. With a combination of educational brilliance, professional ascent, and a love for understanding human behavior, Anna Lakomy has established herself as a prominent figure in the field of market research, constantly pushing boundaries to make sense of a dynamic world.
Tags
Cinderella of market research
General Manager
System1 Research
Market Research
Human Behavior
Data Analysis
Creative Insights
Client Services
Kantar Millward Brown
Psychology
Cultural Insights
Leadership
Career Transition
Research Psychology
Art and Culture
Location
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