Anna Kuzmina

Anna Kuzmina is the founder of What the Money?, a consultancy bureau focused on the fintech industry. With over a decade of experience in various tech-heavy sectors, including online payments, e-wallets, and neobanking, she has developed a deep understanding of the global fintech landscape. Her journey began with a blog that documented her observations and experiences in fintech while traveling and networking with local experts. This blog eventually evolved into What the Money?, which now offers services such as project management, business development, marketing, and consultancy for fintech and Web3 startups.13

Kuzmina's team comprises dedicated professionals from diverse backgrounds in finance and technology, spread across multiple countries. They aim to create a comprehensive knowledge database that objectively describes the evolving fintech landscape worldwide. She emphasizes the importance of local insights and data in shaping strategies for fintech companies.12

In addition to her role at What the Money?, Kuzmina is recognized as a thought leader in the fintech community, contributing to discussions on topics like Central Bank Digital Currencies (CBDCs) and their implications for governance and civil rights.13