Anna Hoffman

Anna Hoffman is a seasoned Mixed-methods UX Researcher with a strong background in blending qualitative and quantitative research methods. Her passion for all things content drives her work in understanding user experiences.

Anna holds a Master of Arts (MA) in Communication, Culture, and Technology from Georgetown University, as well as Bachelor of Arts (BA) degrees in Communication and Media Studies, and Political Science from Kent State University.

With a wealth of experience, Anna has held key positions in several prestigious organizations. She served as a Senior UX Researcher at Spotify, Instagram, and SiriusXM, showcasing her expertise in user research. Anna also contributed to meaningful projects as a Projects Team Member and UX Researcher at U.S. Digital Response.

Anna's academic journey includes research roles at Georgetown University, where she was a Graduate Researcher at the Children's Digital Media Center Lab. She also gained valuable experience at Vox Media Inc., The Atlantic, and Viacom in various research and customer experience positions.

In addition, Anna's professional background includes roles such as Marketing Fellow, Associate Manager in Customer Experience, and Associate in Customer Marketing & Growth at The Atlantic. She has also interned at Comedy Central and VH1 Strategic Insights and Research division at Viacom, where she honed her research skills.

Anna Hoffman's expertise in UX research, combined with her diverse background in communication, media studies, and political science, positions her as a versatile professional with a deep understanding of user behavior and content strategies.