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Anna Godfrey
Innovation at RAW Innovation
Professional Background
Anna Godfrey is a renowned innovator and strategist, who has carved a niche for herself in the competitive world of business with a reputation for getting ‘Innovation’ DONE! With her infectious enthusiasm and unwavering passion for fostering creativity and growth, Anna inspires those around her to take action and embrace transformative ideas. Her background includes significant roles in the advertising and fast-food industries, notably serving as the Director of Innovation at McDonald's Corporation, where she not only developed innovative concepts and product strategies on both local and global scales but also implemented these strategies in over 1,000 restaurants.
Anna began her career in the Advertising Industry, where she honed her skills at esteemed agencies like DDB in both Sydney and Chicago and Clemenger BBDO. During her time in advertising, Anna perfected the art of creating and selling big ideas, fostering a unique understanding of how to translate complex problems into simple, actionable strategies. Her experience spans across various roles, including Account Director and Business Director, where she mastered the nuances of client relationships, stakeholder management, and innovative execution.
Outside of her corporate roles, Anna continues to pursue her passion for innovation as the Innovation Facilitator at Raw Innovation. In this capacity, she helps businesses unlock their potential through tailored innovation strategies. Anna believes that innovation is an enabler of effective strategy, and she excels in guiding teams and individuals in realizing their creative capabilities.
Moreover, Anna's journey in the business realm is complemented by her role as a devoted mother of three. Balancing work and family life as a FIFO (Fly-In Fly-Out) working parent, she showcases her ability to manage multiple responsibilities with grace and enthusiasm. Her life is vibrant and filled with diverse engagements, making her uniquely relatable to busy professionals who seek mentorship and guidance in managing their careers alongside their personal lives.
Education and Achievements
Anna's academic background includes a Bachelor of Arts (BA) in Advertising from Charles Sturt University. This educational foundation equipped her with the knowledge and skills critical for her subsequent success in the advertising and innovation sectors. Her academic pursuits laid the groundwork for her innovative thinking and creative problem-solving abilities, which have been paramount in her professional achievements.
Her role as the Director of Innovation at McDonald's stands out as a significant highlight in her career. Here, Anna demonstrated her prowess in shaping product development and growth strategies. She successfully navigated complex stakeholder environments, advocating for and implementing change that led to transformational growth within the organization.
In addition, Anna's contributions to the advertising industry cannot be overlooked. She has worked for some of the best-known agencies globally, impacting brand campaigns for numerous clients and developing strategies that resonate with target audiences. Her time at DDB and Clemenger BBDO not only solidified her reputation as a creative force but also refined her expertise in driving business outcomes through innovative marketing strategies.
Achievements
Throughout her illustrious career, Anna Godfrey has achieved numerous milestones that highlight her capacity as an innovator and leader. Her key achievements include:
- Successfully leading the Development Process at McDonald’s and implementing innovative strategies across over 1,000 restaurants, thereby contributing positively to customer experience and sales growth.
- Mentoring and coaching busy professionals through her own business, where she helps others realize their potential and navigate the complexities of blending work and home life effectively.
- Establishing herself as a thought leader and innovator in the fields of advertising and business strategy, leveraging her storytelling abilities to inspire others to embrace innovation.
- Her dual role as a working mother and business leader illustrates her impressive ability to balance high-stakes responsibilities while maintaining a positive and motivated outlook on life.
Anna's combination of skills, experience, and passion positions her as a standout figure in the innovation landscape, showcasing her as a role model for aspiring innovators and business leaders who seek to make a meaningful impact in their fields.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.