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Anna Drobakha
Senior Director | xApple | xGoogle | Global Digital Business Leader | xCMO | Cannes Lions Winner | Google Hackathon Winner | AI Evangelist | Keynote Speaker
Anna Drobakha is a seasoned professional with over 20 years of experience in marketing and business leadership.1 She currently holds the position of Senior Director, Global Digital Business, eCommerce, DTC, CRM, and Omnichannel at Groupe SEB.34
Professional Background
Anna has a strong track record in building brands, developing products, and creating winning strategies and campaigns. Her achievements include winning two Cannes Lions awards.1 Prior to her current role, she has worked with notable companies such as Apple and Google.3
Areas of Expertise
Anna's expertise spans several key areas in the digital business landscape:
- Global Digital Business Strategy
- eCommerce
- Direct-to-Consumer (DTC) Operations
- Customer Relationship Management (CRM)
- Omnichannel Marketing
Professional Philosophy and Approach
Anna believes in thinking big while starting small, emphasizing the importance of taking incremental steps forward. She advocates for beginning with pilots and employing a test-and-learn approach in business initiatives.2
Recent Activities and Interests
Anna is actively engaged in discussions and developments related to:
- Artificial Intelligence: She has shown interest in the rise of Chief AI Officers and the impact of AI on business.2
- Innovation and Leadership: Anna frequently shares insights on venture mindset, innovation, and leadership.3
- Digital Transformation: She is involved in digital-first initiatives within her company.4
- E-commerce Optimization: Anna participates in industry meetups, such as those hosted by Amazon, to gain and share insights on e-commerce optimization.5
Through her LinkedIn profile (username: adrobakha), Anna Drobakha regularly shares her thoughts and experiences on digital growth, AI, and other relevant topics in the digital business sphere.6
