Stanford University Graduate School of Business

University of Cambridge

Moscow International Higher Business School MIRBIS (Institute) 

Moscow State Technological University "Stankin"​

App Store Business Lead at Apple

-Doubling Groupe SEB’s Digital Business for Online Stores, eCommerce platforms and Marketplaces across a diverse portfolio of international brands like WMF, Tefal, Rowenta, Moulinex and KRUPS.
-Leading Digital Business Transformation for Groupe SEB, #1 world leader in Cookware & Home Appliances.
-Driving growth across all digital channels: Online Stores, Marketplaces, eCommerce platforms like Amazon.
-Establishing a global centre of excellence for Direct-to-Consumer (DTC) Business and CRM in Munich, DE.
-Defining the user experience (UX) and overall $100M+ DTC Business roadmap with direct P&L responsibility. 
-Orchestrating holistic consumer engagement strategy across user acquisition (UA) and retention (CRM).
-Pioneering AI-powered solutions for eCommerce, leveraging Generative AI, ML algorithms and automation.
-Fostering the development of digital talents, supervising the team of 40, delivering global best practices.

Groupe SEB

Senior Director, Global Digital Business, eCommerce, DTC, CRM, Omnichannel

- Defined partner engagement strategy and programs to drive App Store business growth.
- Led Business Management Team partnering with local app developers, helping them build better user experience and grow their business with App Store. Managed $XB business worldwide.
- Led Editorial Team to craft the best editorial content with local developers and creators.
- Led Co-Marketing with major developers, launched impactful campaigns together with partners.
- Managed key industry relationships, advocated for local users and developers at global level.

Apple

App Store Business Lead

- Introduced Avito Marketing org structure necessary to lead digital transformation in marketing comms, media and measurement.
- Led Marketing team of 60 people to exceeded user acquisition and revenue plan. 
- Orchestrated Annual Strategic Planning Process. Effectively managed $100M+ budget. 
- Increased marketing efficiency up to 4X. Grew Avito monthly active users (MAU) +20% Y/Y, daily active users (DAU) +30% Y/Y. Avito MAU hit record high of 50 million in 2020.
- Evangelized and practiced digital approach to marketing: digital-first brandformance campaigns, mobile-first creatives, marketing measurement and automation.
- Founded Avito Digital Lab - center of digital expertise, experiments and innovations.
- Established KPIs and measurement benchmarks, automated tracking and reporting.
- Launched new brand platform that grew emotional connection +25% and trust +15% Y/Y.
- Launched Avito Business Hub, Hotline and Digital Assistant for small and medium businesses.

AVITO.ru

Chief Marketing Officer

- Led digital transformation of marketing for global HQ of Swatch Group, LVMH, Swarovski, UBS, Credit Suisse. Increased their spend with Google by 30% Y/Y.
- Drove signature of $XXM Joint Business Plan with Swatch Group. 
- Piloted Digital Acceleration Program with Rado, Omega (Swatch Group) and Hublot (LVMH) and generated multi-million dollar incremental revenue impact in 3 months.
- Led RADO digital strategy and launched marketing campaign with 10X Y/Y YouTube investment.
Shaped Omega Winter Olympic Games and Hublot FIFA data-powered campaigns.

Google

Industry Leader for Luxury & Finance, Large Customer Sales

- Led Marketing Communications for Google products. 2 Cannes Lions and multiple awards.
- Established innovation process and led it independently, supervising cross-functional teams and continuously delivering digital marketing best practices.
- Led quarterly Innovation Summit, sharing digital cases with Marketing, Sales & Agencies.
- Built Marketing Innovation Narrative to inspire other brands for bold digital experiments. Achieved 2X better VTR/brand lift and up to 5X better CTR/conversions vs. conventional ads.
- Founded and led Digital Acceleration Program where Google Marketing works with partners on holistic digital strategy: comms, media, measurement. Target partners launched innovative digital campaigns, achieved best-in-class results and doubled their spend with Google.
- Defined Google B2B marketing strategy for Small and Medium Businesses. Developed Google Ads - Machine Learning Narrative and launched marketing campaign that drove 3X ROAS.

Head of Marketing Operations

- Led Google Search to #1 on mobile in Russia, Voice Search to #1 in EMEA.
- Defined and implemented Google Search & Brand strategy in Russia. 
- Ran product innovation and localization process in cooperation with Google HQ.
- Launched hyper-relevant data-driven campaigns, got multiple gold awards @Google.
- Led partnerships and co-marketing with Telecom Operators and Retailers.

Head of Google Search Marketing

- Led Google Chrome browser to #1 in Russia.
- Defined marketing comms and user acquisition strategy.
- Launched Google Chrome 360* marketing campaigns.
- Led partnerships and co-marketing with major digital platforms (VKontakte #1 social network in Russia, Avito #1 shopping app in Russia).

Lead Product Marketing Manager

- Manage business unit Kitchen Electrics (>50% of Groupe SEB turnover in CIS).
- Supervise the team of 5 Product Managers.
- Develop Marketing strategies, business plans and drive execution in all CIS countries.
- Analyze and anticipate market and competitors evolution.
- Run product innovation process in cooperation with HQ.
- P&L, product mix, pricing, channel mix and launching package development.
- Multiple TTL campaigns launch across CIS.
- Multi-brand portfolio management.
- Supervise international partnerships (e.g. Nespresso, Dolce-Gusto) and co-branding.
- Launch Tefal Julia Vysotskaya High-End Kitchen Electrics in CIS.
- Manage CIS budget (sales turnover & marketing).
- Coordinate the work of all departments involved in product performance on the market.

Group Product Manager CIS, Brand Manager

- Manage part of Kitchen Electrics business unit (Electrical Cooking, Coffee Machines, etc.).
- Define and implement KRUPS High-End Brand strategy in CIS.
- CIS Marketing plan development and execution.
- Manage 4P and communication.
- Product ranges composing.
- Media plan definition.
- Sales forecasting.
- Supervise international partnerships & co-branding.
- Subordination of 1 trainee.

Product Manager CIS, Brand Manager

- Manage business unit Cookware (30% of Groupe SEB turnover in CIS, >1000 SKU).
- Deal with large product portfolio with entry price, core range and high-end segments.
- Initiate the innovation process in cooperation with factories (in Russia, France and China).
- Start-up Tefal co-branding with Julia Vysotskaya by launching premium cookware range.
- CIS Marketing plan development and execution.
- Manage 4P and communication.
- Media plan definition.
- Product ranges composing.
- Define and implement launching package for new products.
- Sales forecasting.
- Subordination of 1 trainee.

Product Manager CIS

- Manage Nutritious Cooking categories (part of Kitchen Electrics business unit).
- Tefal Nutritious & Delicious TTL campaign launch.
- Marketing plan development and execution.
- Manage 4P and communication.
- Product ranges composing.
- Media plan definition.
- Define and implement launching package for new products.
- Sales forecasting.

Product Manager

- Manage Tefal Cookware categories (part of Cookware business unit).
- Multiple loyalty programs and B2B deals launch.
- Marketing plan development and execution.
- Manage 4P and communication.
- Product ranges composing.
- Media plan definition.
- Define and implement launching package for new products.
- Sales forecasting.

Junior Product Manager

Supervise projects in different product marketing and trade marketing areas (all BTL projects planning and control, loyalty programs, B2B deals, marketing researches, cross-functional projects with sales team, R&D, quality, etc.).

Anna Drobakha