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Anna Cridland
Senior Marketing Manager - Oceania and Greater China at HERE Technologies
Professional Background
Anna Cridland is a driven and accomplished marketing leader with extensive experience in demand generation and channel marketing campaigns. Throughout her career, she has embraced challenges and transformed them into growth opportunities, leveraging her project management skills and a strong sense of discipline. Known for her no-nonsense execution, Anna has built a reputation for forward-thinking strategies that generate business outcomes through collaboration and innovative solutions.
Anna currently serves as the Senior Marketing Manager for Oceania & Greater China at HERE Technologies, where she plays a pivotal role in steering marketing initiatives that build brand awareness, drive demand, and deliver measurable sales results. Her earlier roles at HERE Technologies include Marketing Manager for both Oceania & Greater China and Oceania, showcasing her ability to adapt and succeed in various capacities within one of the leading technology companies in the world.
Prior to her tenure at HERE Technologies, Anna held several significant marketing roles, including Regional Marketing Manager at Cherwell Software, now known as Ivanti; Marketing Manager for Fleetmatics WORK; and Marketing and Communications Manager at Enterprise Data Corporation. Each of these positions allowed her to refine her marketing expertise, manage dynamic teams, and implement successful strategies that resonate within competitive markets.
In previous roles such as Group Marketing Manager at Axient Pty Ltd and Marketing Manager at Automated Marine Technologies, Anna gained a wealth of experience that solidified her commitment to the marketing field. Likewise, her early career involvement in event organization — notably at Sydney Superyacht Marina Pty Ltd and as an Event Organiser for Balmain Cricket Charity Day — helped to hone her skills in managing projects and engaging audiences effectively.
Anna excels in collaborative environments, aligning herself with passionate professionals dedicated to achieving impactful outcomes for their clients. Her ability to navigate complex challenges with versatility and a positive attitude fosters a culture of continuous growth and solution-focused thinking within her teams.
Education and Achievements
Anna's educational background is rich and multifaceted, illustrating her commitment to lifelong learning and professional development. She completed her High School Certificate at Roseville College, where she laid the groundwork for her academic pursuits. Anna then pursued higher education at the University of Technology Sydney, where she earned her Bachelor of Business with a focus on Marketing and Human Resource Management. This academic foundation equipped her with the essential skills to thrive in various facets of the business world.
Furthering her expertise, Anna completed an Executive MBA at the same esteemed institution, allowing her to refine her leadership abilities and strategic thinking. Her academic journey was complemented by her creative aspirations, as she also studied at the New York Film Academy, obtaining a Diploma in Film Making with a specialization in Producing and Directing. This unique combination of business acumen and creative insight enables Anna to approach marketing from a holistic perspective, integrating innovative ideas into practical marketing strategies.
Achievements
Throughout her career, Anna has consistently generated significant results for the organizations she has worked with. Her achievements in demand generation and channel marketing have directly contributed to increased revenue and brand recognition for multiple companies. She is renowned for her ability to implement solutions that are not only innovative but also viable in achieving long-term success.
Anna continually seeks to push the boundaries of traditional marketing by staying ahead of industry trends and embracing new technologies. Moreover, her commitment to fostering teamwork and delivering outcomes positions her as a critical asset in any high-performing team.
In addition to her professional accomplishments, Anna has actively participated in community outreach and contribution initiatives through her event organization roles, showcasing her belief in the importance of giving back and engaging with the community at large. Through her vast experiences and diverse skill set, Anna Cridland shines as a marketing leader who embodies determination and strategic vision, making her a standout professional in the marketing landscape.
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Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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