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Anna Conte
Associate Director, Human Insights Clorox Canada
Anna Conte is the Associate Director of Human Insights for Clorox Canada at The Clorox Company of Canada Ltd. She has over 25 years of experience in market research, working on both the client and supplier sides. Her career includes significant roles at major brands such as Nestlé and Kraft, where she influenced the strategic direction of well-known products like KIT KAT and Häagen-Dazs.12
In her current position, Conte focuses on leveraging advancements in artificial intelligence to enhance data analysis and strategic planning within market research. She emphasizes the evolving role of market researchers as "insight navigators," helping businesses adapt to complex consumer insights and drive growth.1 Her background in psychology complements her expertise in understanding consumer behavior across various categories, including cleaning products and personal care brands like Burt's Bees and Brita.13
Conte is recognized for her dedication to improving research methodologies and her ability to integrate qualitative and quantitative insights effectively. This approach allows her to validate findings and provide actionable recommendations for Clorox's diverse brand portfolio.1
