Anna Cockell

Anna Cockell is a co-founder of Kanda Group, a company she established in January 2023.1 With a background in sales enablement and strategy, Anna has extensive experience in helping startups build high-performing customer-facing teams.

Professional Experience

Anna's career has been focused on sales enablement and strategy:

Kanda Group:: As co-founder, Anna helps startups increase and retain revenue by creating high-performing customer-facing teams.1

Previous Roles::

• Founder of Swells to Summits (April 2021 - Present)
• Enablement Consultant (October 2020 - Present)
• Head of Enablement at Envoy (September 2017 - October 2020)
• Sales Enablement Specialist at Intercom (October 2015 - September 2017)

Expertise

Anna specializes in:

• Developing onboarding strategies and programs
• Creating sales playbooks and manager coaching frameworks
• Designing sales methodologies and training plans
• Developing cohesive sales pitches aligned to value
• Implementing ongoing training programs for talent retention

Philosophy and Approach

Anna describes herself as naturally curious with a life goal of never stopping learning.1 Her approach to enablement involves:

• Working with each business and team's unique culture
• Designing programs that complement existing strengths
• Ensuring everyone has access to growth opportunities

Additional Ventures

Besides her work at Kanda Group, Anna is also:

• Founder of Swells to Summits, an initiative to promote eco-friendly lifestyles
• Advisor for Momentum.io, helping build a best-in-class company

Anna Cockell is based in the Washington DC-Baltimore Area and continues to work as a consultant and advisor in addition to her role at Kanda Group.1