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Anna Cockell
Enablement Expert | Helping GTM leaders increase effectiveness through consistent processes, communication and training
Anna Cockell is a co-founder of Kanda Group, a company she established in January 2023.1 With a background in sales enablement and strategy, Anna has extensive experience in helping startups build high-performing customer-facing teams.
Professional Experience
Anna's career has been focused on sales enablement and strategy:
Kanda Group:: As co-founder, Anna helps startups increase and retain revenue by creating high-performing customer-facing teams.1
Previous Roles::
- Founder of Swells to Summits (April 2021 - Present)
- Enablement Consultant (October 2020 - Present)
- Head of Enablement at Envoy (September 2017 - October 2020)
- Sales Enablement Specialist at Intercom (October 2015 - September 2017)
Expertise
Anna specializes in:
- Developing onboarding strategies and programs
- Creating sales playbooks and manager coaching frameworks
- Designing sales methodologies and training plans
- Developing cohesive sales pitches aligned to value
- Implementing ongoing training programs for talent retention
Philosophy and Approach
Anna describes herself as naturally curious with a life goal of never stopping learning.1 Her approach to enablement involves:
- Working with each business and team's unique culture
- Designing programs that complement existing strengths
- Ensuring everyone has access to growth opportunities
Additional Ventures
Besides her work at Kanda Group, Anna is also:
- Founder of Swells to Summits, an initiative to promote eco-friendly lifestyles
- Advisor for Momentum.io, helping build a best-in-class company
Anna Cockell is based in the Washington DC-Baltimore Area and continues to work as a consultant and advisor in addition to her role at Kanda Group.1
