Anna Bager

Anna Bager is the President and Chief Executive Officer of the Out of Home Advertising Association of America (OAAA), a position she has held since September 2019. Under her leadership, the OAAA has focused on promoting the out-of-home (OOH) advertising industry, which includes billboards, transit advertising, and digital formats. Bager is dedicated to enhancing the industry's visibility and integrating technological innovations to improve advertising effectiveness and accountability.13

Background and Career

Before joining OAAA, Bager served as Executive Vice President at the Interactive Advertising Bureau (IAB), where she led various digital initiatives encompassing mobile, video, audio, and data. Her tenure at IAB was marked by significant advancements in digital advertising standards and practices, including the establishment of centers for mobile and digital video excellence.24

Bager's career also includes roles at Ericsson Multimedia, where she focused on business intelligence, and IDC, a global research firm. She is originally from Sweden and holds a degree from Lund University.24

Achievements

Bager has been recognized multiple times for her influence in the advertising industry:

• Named one of the 30 most powerful women in mobile advertising by Business Insider.
• Recognized as one of the top women in media by Folio magazine.
• Acknowledged as one of the top women in digital advertising by Cynopsis Media.12

Vision for OOH Advertising

Bager emphasizes the importance of innovation and creativity within the OOH sector. She has highlighted advancements such as interactive advertising capabilities and immersive experiences that enhance consumer engagement. Her strategic focus includes improving measurement standards to ensure OOH advertising is comparable to other media channels.35

In her recent discussions, Bager has pointed out that OOH advertising offers unique advantages, such as higher consumer recall rates compared to traditional media. She advocates for a collective approach within the industry to promote OOH's effectiveness in driving brand awareness and consumer action.35

Personal Life

Bager resides in Glen Ridge, New Jersey, with her husband and two daughters. In her personal time, she enjoys skiing and sailing.2