GrowthX®

Institute of Management Technology, Ghaziabad

Thapar Institute of Engineering & Technology

DAV college Chandigarh

Building Udaan

Strategic Partnerships and Revenue Growth: Developed strategic product and distribution partnerships, targeting $12 million in annual revenue and 30,000+ new sign-ups.
Banking and Financial Collaborations: Secured collaborations with banks, issuers, and processors to support Revolut's PPI offering in India.
Enhanced User Acquisition: Onboarded key travel agents, affiliates, and education consultants to boost user acquisition for the multi-currency card product.

Revolut

Head of Partnerships, India

Launched and Managed Premium Brands: Successfully introduced and managed Samsung and Apple brands on udaan, achieving a monthly business volume exceeding $1.5 million.
Established National Distribution Model: Designed and implemented a national distribution framework with a focus on exclusive brands and accounts.
Scaled OEM Accounts: Onboarded leading OEM accounts for devices and accessories onto the national distribution model, scaling revenue to over $2 million per month.

udaan.com

Category Lead

Developed Offline Activation Business: Initiated and expanded the offline activation business from the ground up to a consistent run rate of $0.8 million per month.
Brand Identity and PR Initiatives: Collaborated with a creative agency to define brand identity, core values, and foundational pillars for Lendingkart. Directed PR initiatives to enhance Share of Voice (SoV) across multiple media channels.

Lendingkart

Senior Director

Led the hand held devices marketing team for Haryana and Rajasthan
Ensured deployment of key sales enablers such as Demo, Visibility and Activation Managed a team of 3000+ Samsung in shop promoters to drive sales for Samsung devices

Samsung Electronics

DGM Regional Marketing Head

Planning and launching exclusive and non-exclusive (end of life, flash sale) products on the e-commerce partner platform
Deciding end consumer pricing, promotion and communication for online products
Product Life Cycle Management for online only and Online end of life products to maximize volumes and sales
Responsible for generating business upwards of $170 mn in 2017 from Amazon (growth of 200% over 2016)
Achieved Business growth of 100%+($110 mn $250 mn) in 2016 over 2015 for Samsung sales on Flipkart
Launched J5 and J7’2015 on Flipkart- Samsung first online exclusive models in India (vol 300k+, val $65 mn)
Launched On5 and On7  on Flipkart, Samsung’s only online exclusive to cross 1 mn unit sales (val $150 mn+)
Gained significant share of sales on Flipkart from 4% to 21% in 6 months
Awarded QBR (Quarterly Business Reward) for performance in Q4’16

Senior Manager Online Sales

Key Responsibilities:
Planned annual and monthly targets for sales at country and regional level
Ensured qualitative and quantitative deliverables from the regional sales teams
Devised strategies, programs & plans for augmenting width of distribution across outlet categories 

Achievements:
Grew the smartphone width of distribution (WoD) by 5% for through targeted program in Sep-Oct’14
Piloted and drove the wide adoption of Balance Business Score Card to effectively measure performance of Regional Sales Leaders

Senior Manager Sales and Distribution Planning

Managed airtel money for Punjab, Haryana and HP

Key Responsibilities:
Product Management – Responsible for the product performance, price plans, profitability and visibility of airtel money in the circle
Plan, develop and maintain new products as well as product enhancements to ensure product relevance and meet changing market needs, including the development of business cases. 
Work with Central Product Development team on creation and execution of roll-out of new products, platforms and capabilities.
Revenue Realization and Enhancement – Increase revenue realization from existing airtel money base, currently
Revenue realization from new product variants and extensions rolled out during the financial year.
Customer Acquisitions – Acquisitions of customer bases on airtel money portfolio by ensuring sale of products through various customer touch points.
Customer Lifecycle Management - Understand market needs, analyze and develop internal localized pricing variations and product interventions across various customer segments.
Partner Management – Liaise with various agencies and partners on the ideation, execution and delivery of on ground activities etc. 
Retail and Media Presence – Be responsible for the visibility, discovery and recall of airtel money in the retail markets and on mass media channels.
Develop new channels of consumer engagement and formulate new alliances with partners to enhance product visibility and discovery

Achievements:
Top ranked geography in m-Commerce service for Airtel India across all measured parameters
Achieved new customer adds @ .85 mn in one and a half years’ time and volume throughput volume of Rs 260 mn+ M-o-M
Piloted the B2B transaction model for mCommerce with overall transaction volume @ 60 mn M-o-M Awarded the best Circle Marketing Manager for the year 2012-13
Circle accorded the Best in Person to Bank remittance and Best overall circle for the year 2012-13.

airtel

Senior Manager Airtel Money

Prepaid U&R

Key Responsibilities:
Manager - Prepaid U&R for Delhi NCR; Segmentation, targeting and positioning of prepaid products for Delhi circle.
Understanding and maximizing revenue from the customer using the customer lifecycle based approach.
Creating varied benefit based products basis customers' behavior for stages varying from Acquisition to Inactivity.
Products tracked in parallel to maximize efficiency across communication platforms, therefore maximizing product based revenue.
Coordinating for the design of ATL/BTL based campaigns and deciding the best communication mechanism for the product. 
Data analysis of 5mn prepaid base and launch of innovative products
Tracking prepaid usage, processing fee and other revenue indicators on daily basis
Instrumental in launching key products like Roaming rate reducer, value vouchers, community packs, minutes based packs. 
Launch of  'Super 5' daily recharges to maximize revenue from the mid belly segment 
Instrumental in launch of CLM (Customer Lifecycle Management) in Delhi circle.

Achievements:
Awarded the “Gold Award” for achieving highest revenue growth of Rs 100 mn in Q-o-Q terms (2010-11).
Launched of ‘Super 5’ daily recharges targeting the mid-tier segment: Rs 15mn revenue upside M-o-M.

Product Manager

Key Responsibilities:
New Product Development and Sales for the Network Services Business Unit
Channel Management: Coordinating with overseas channel partners for Product sales and New product roll-outs
Marketing related activities for the product
Cross selling the platform with other services on offer: Customization for the Customer.
Handling the end to end sales for the product, from customer cold calling to sale closure.
Managing the CFT (Cross functional team) for quick product roll-out.
Managing all techno-commercial and legal closures for customer on boarding, further to that assisting in customer service delivery
Managed and launched the products: PRG (Prepaid roaming Gateway) and a Signaling platform.

Achievements:
Launched 2 new products Prepaid roaming gateway and a Signaling platform
Increased revenue by Rs 250mn per annum: through launch of a new signaling based product

Assistant Manager New Products

Objective: To determine the affect of overloading restrictions on TML and the sale of LCV's in particular, 407 and 709
Carried out a survey of all the major Transport Hub and Spokes in Delhi NCR to gather customer insight
On the basis of VoC suggested changes to be made to the existing practices, in the form of product, pricing, and promotion
Got a PPI for devising a process to keep the existing customer base engaged and on boarding of new ones

Ankur Seth