Ankur Goyal

Ankur Goyal is an accomplished professional currently serving as the VP of Growth at Coterie, a baby care brand.23 He has a diverse background in marketing, real estate, and computer science, with extensive experience in various roles across different industries.1

Education and Early Career

Ankur graduated from the University of Pennsylvania's Jerome Fisher Program of Management and Technology, where he studied Marketing, Real Estate, and Computer Science.12 His career began in 2011 as a Summer Media Buying Analyst at Ampush, followed by roles at Linneman Associates and Mondelēz International.1

Professional Experience

Ankur's career trajectory includes:

• VP of Growth at Coterie (January 2023 - Present)2
• Head of Growth at Coterie (August 2021 - December 2022)2
• Strategic Advisor at GrapevineAI (April 2022 - Present)2
• Associate Director and Growth Marketing Lead at Ampush (2017 - 2021)2
• Co-Founder of TableTip Analytics (2016 - 2017)2
• Consultant and Analyst at Kantar Vermeer (2015 - 2017)2
• Brand Assistant at Mondelēz International (2014 - 2015)2

Expertise and Contributions

At Coterie, Ankur leads strategic initiatives for business expansion. His role involves:

• Utilizing customer data to create distinctive messaging and creative content3
• Avoiding team silos when working across multiple channels3
• Managing Coterie's ambassador program with a tiered structure to optimize conversion3
• Emphasizing the importance of having a specific Growth Designer for acquisition operations3

Ankur's diverse experience has equipped him with a well-rounded skill set and a deep understanding of various business functions, particularly in growth marketing and strategic development.1