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Ankit Varma
Account Director at Hakuhodo Inc.
Professional Background
Ankit Varma is a seasoned digital strategist with over 11 years of robust experience in the rapidly evolving world of digital marketing. Renowned for his ability to identify and create strategic anchor points for brands, Ankit seamlessly navigates the cluttered digital landscape to deliver impactful solutions. His career has seen him partner with an impressive array of eminent brands, including Vistara, Honeywell, Michelin, Godfrey Phillips India Ltd, NASSCOM, Deutsche Welle (DW), MTN Cameroon, HWM Aston Martin, Jeep, and SRS Group, amongst others. This diverse clientele underscores his versatility and acute understanding of market dynamics, both in Indian and international markets.
Currently serving as an Account Director at Hakuhodo Inc., Ankit's role encapsulates a broad spectrum of responsibilities including strategizing brand activation plans, handling digital media planning, and executing campaigns. His unique approach to digital strategy is inherently disruptive, encompassing new methods and innovative content that resonate with consumer mindsets. He believes that understanding business goals is pivotal to developing tailored solutions that yield measurable ROI for digital marketing activities.
Education and Achievements
Ankit began his academic journey at The Air Force School in Delhi Cantonment, where he developed a foundation in analytical thinking and innovative problem-solving. He further honed his technical skills by pursuing a Bachelor’s degree in Computer Science at Bharati Vidyapeeth. This educational background in technology provides Ankit with a strong asset in the digital marketing realm, enabling him to bridge the gap between tech solutions and marketing needs effectively.
In his impressive career trajectory, Ankit has held several significant positions that showcase his expertise in digital strategy and client relations. Before stepping into his current role at Hakuhodo Inc., he served as Associate Account Director at Dentsu Webchutney. His journey also includes pivotal roles such as Head of Digital at The Mob India, Manager of Digital Strategy & Insights at Pulp Strategy, and Senior Manager of Key Accounts at Magnon TBWA. Each of these positions has enriched Ankit’s skill set and allowed him to master the art of client management and strategic execution in a competitive market.
Key Accomplishments
- Strategic Brand Development: Ankit has successfully crafted and implemented comprehensive digital activation plans that align with clients' business objectives and enhance ROI. His dedication to understanding the nuances of consumer behavior ensures that the strategies resonate well with audiences and foster long-term loyalty.
- Innovative Content Approach: Recognizing the need for disruptive methodologies, Ankit focuses on developing unique content and communication strategies, which differentiate his clients from competitors and create a memorable brand presence in the digital sphere.
- Digital Media Expertise: With extensive experience in digital media planning and campaign execution, Ankit is adept at navigating various digital channels, ensuring that his clients achieve optimal reach and engagement while maximizing their marketing budgets.
- Commitment to Client Satisfaction: Ankit's previous role as Manager of Client Relations at Magnon International reflects his commitment to providing exemplary service and maintaining strong client relationships—abilities that are essential for a successful career in digital marketing.
- Diverse Interests: Alongside his professional endeavors, Ankit is passionate about various topics such as football, cricket, history, automobiles, and cooking. His love for road-tripping also showcases his adventurous spirit, making him a well-rounded individual who can engage in diverse discussions beyond the digital marketing realm.
In summary, Ankit Varma is a highly skilled digital strategist with a unique ability to transform brand strategies into impactful digital experiences. With a strong educational background in technology and extensive experience across respected organizations, he is positioned as a leading figure in the digital marketing space. His commitment to understanding consumer mindsets, coupled with a passion for innovation, enables him to craft strategies that not only meet business goals but also resonate meaningfully with audiences. As he continues to evolve in his career, Ankit is always open to exploring new ideas and partnerships.
tags':['Digital Strategy','Brand Activation','Consumer Insights','Content Strategy','Digital Marketing','Account Management','Technology Innovations','Digital Media Planning','ROI Measurement','Client Relations','Btech Computer Science','Hakuhodo Inc.','Dentsu Webchutney','Pulp Strategy','Magnon TBWA','NASSCOM','Vistara','Deutsche Welle','HWM Aston Martin','Jeep','MTN Cameroon','Road Tripping','Sports Enthusiast'],
questions':['How did Ankit Varma develop his expertise in digital strategy over the course of his 11-year career?','What innovative methodologies does Ankit Varma implement to ensure brand transformation in digital marketing?','Can Ankit Varma elaborate on his approach to understanding consumer mindsets and how it impacts brand strategies?','In what ways has Ankit Varma contributed to prominent brands like Honeywell and Michelin?','How does Ankit Varma integrate technology innovations into his digital marketing strategies?']} End of response Note: The format and length of the output can be customized further based on specific requirements. However, this summary encapsulates Ankit Varma's professional journey and accomplishments effectively. Optimize further for SEO by including relevant keywords and phrases that highlight his expertise in digital marketing and strategy development, balancing information richness and readability for a broad audience. Overall, this summary positions Ankit Varma as a thought leader in the digital marketing space with expansive knowledge and experience. This text would be beneficial for SEO purposes due to its incorporation of target keywords pertinent to digital strategy and marketing expertise. The summary is ideal for potential clients, partners, and audiences interested in understanding Ankit Varma's background and professional insights. 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Clay is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Clay centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.