Ankit Kothari

Ankit Kothari is a co-founder of Rabiko Lifestyle, which operates the personal care brand WishCare. He has a background in analytics and previously worked as a lead analyst at Google. Alongside his wife, Stuti Kothari, and his brother Ayush Kothari, Ankit launched WishCare in 2020, aiming to simplify self-care routines with nature-inspired, non-toxic personal care products.

Background and Career

• Education: Ankit Kothari studied at the Heritage Institute of Technology.
• Professional Experience: Before co-founding WishCare, he worked at Google, where he honed his skills in data analysis and decision-making processes.

WishCare

• Founding: The brand was established in 2020 after the founders recognized the need for multitasking personal care products that fit into busy lifestyles.
• Product Range: WishCare focuses on clean beauty products, including hair and skincare items that are free from harmful chemicals. The brand emphasizes transparency by listing all ingredients on its website.
• Growth: Since its inception, WishCare has achieved significant success, serving over 5 million customers and generating substantial revenue growth.

Future Plans

Ankit and his team aim to expand WishCare's product line further and aspire to grow the brand into a ₹200 crore entity by 2025.1234