Anju Sima

Anju Sima is a Fintech Sales leader with extensive experience in the financial industry. She currently holds the position of Head of Sales for UK and Northern Europe at MarketAxess, a leading electronic trading platform for fixed-income securities.1

Professional Background

With 19 years of experience in team leadership and go-to-market strategies, Anju has established herself as a prominent figure in the fintech sector.1 Her expertise lies in delivering innovative technology solutions and developing effective sales strategies in the financial markets.

Education

Anju recently completed an Executive MBA program at London Business School, graduating in July 2024 after two intense years of study.2 This achievement demonstrates her commitment to continuous learning and professional development in the rapidly evolving fintech industry.

Areas of Expertise

• Fintech Sales Leadership: Anju specializes in leading sales teams and developing go-to-market strategies for financial technology products.1
• Consulting and Strategy: She has a strong background in providing consulting services and developing strategic initiatives for fintech companies.3
• Innovative Technology Solutions: Anju focuses on delivering cutting-edge technology to improve trading processes in the fixed-income markets.5

Recent Activities

Anju has been actively involved in various industry-related activities:

• Participating in discussions about global Emerging Markets (EM) Local and Hard Currency trading trends.5
• Engaging in courses and projects related to her Executive MBA program, including podcast creation.4
• Contributing to thought leadership in the e-trading space for global fixed income markets.6

Anju Sima's LinkedIn profile showcases her as a dynamic professional who combines extensive industry experience with a strong educational background, positioning her as a leader in the fintech sales and electronic trading sectors.