Anjali Midha

Anjali Midha is the CEO and Co-founder of Diesel Labs, a content intelligence company that creates solutions for media organizations.1 She founded Diesel Labs in 2016 with her co-founders Mike Fleischman and Russell Stevens.23

Professional Background

Before starting Diesel Labs, Anjali held several notable positions in the media and analytics industry:

1. Global Director of Media Research at Twitter
2. Vice President of Strategy and Analytics at Digitas
3. Part of the team at Bluefin Labs, a pioneer in Social TV analytics (acquired by Twitter)

Education

Anjali has a strong educational background:

• MBA from MIT Sloan
• BA in Economics from Tufts University1

Expertise and Contributions

Anjali is recognized for her expertise in:

• Media and marketing analytics
• Content strategy
• Audience engagement analysis

She has been studying the interaction between content and audience engagement since the early days of social media.2 Her work at Diesel Labs focuses on measuring "every atom of content" to help producers and media organizations make data-driven decisions about content creation, marketing, and performance measurement.12

Industry Recognition

Anjali's insights and expertise have been featured in prominent industry publications:

• Her company's data has been published in Variety, a leading entertainment industry magazine2
• She has contributed articles to Adweek, discussing trends in the streaming ecosystem1

Colleagues and industry professionals describe Anjali as "consistently the smartest person in the room" with the ability to decipher complex data and articulate insights effectively.4