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Anja Olsson
Director Marketing & Communications - Mitglied der Geschäftsleitung bei Tchibo (Schweiz) AG
Professional Background
Anja Olsson is a seasoned marketing and communications professional with over a decade of diverse experience across various industries. Currently serving as the Director of Marketing & Communications and a member of the executive management team at Tchibo (Schweiz) AG, Anja plays a pivotal role in shaping the strategic direction of the brand's marketing initiatives. With her keen insights and strategic vision, she is responsible for driving the overall marketing strategy and enhancing Tchibo's presence in the competitive Swiss market.
Prior to her role at Tchibo, Anja honed her skills at several prominent organizations. She was the Head of Marketing Communication at Samsung Electronics Switzerland GmbH, where she successfully developed and implemented numerous marketing campaigns that elevated the brand's image and consumer engagement. Her strategic approach and innovative ideas were critical in establishing Samsung's position as a leader in the electronics industry.
Anja’s career journey also includes a significant tenure at Neue Zürcher Zeitung AG, where she served as the Leiterin Marktbearbeitung & interne Kreation. Here, she was instrumental in crafting strategies that not only bolstered the newspaper’s market outreach but also enhanced the development of creative concepts. This role allowed her to blend her marketing expertise with creative ingenuity, leading to delightful consumer experiences and effective branding.
In addition to her corporate roles, Anja is the founder and managing director of Elly Sitter GmbH, where she demonstrated her entrepreneurial spirit by establishing a company that focuses on innovative marketing solutions. Her experience spans multiple functions, including trade marketing and channel marketing, having worked at Sunrise Communications AG and other leading companies. Anja has built a versatile portfolio that showcases her capability in diverse roles, from marketing and sales to project management.
Education and Achievements
Anja Olsson’s academic background is impressive, having studied at prestigious institutions in the field of business and management. She studied Betriebsökonomin FH – Geschäfts-/betriebliche Ökonomie at the ZHAW School of Management and Law, a foundational program that provided her with a solid grounding in economics and business administration.
In her pursuit of further professional development, Anja also completed an Executive MBA in International Business at Hochschule für Wirtschaft Zürich HWZ. This advanced degree equipped her with the strategic tools necessary to navigate the global business landscape effectively. The program emphasized leadership, cross-cultural management, and international market dynamics, which perfectly aligns with her career trajectory in multi-national corporations.
Moreover, she earned her MBA from the University of Southern Queensland, where she deepened her understanding of business strategies, operations, and entrepreneurial ventures. This blend of education has not only enhanced her skillset but also provided her with a global perspective on business operations.
Notable Achievements
Throughout her expansive career, Anja has achieved numerous successes that highlight her expertise and commitment to excellence. At Samsung, she was part of the team that executed key marketing initiatives which significantly increased the visibility and profitability of new product launches. Leveraging her knowledge of marketing communication strategies, she helped foster a strong connection between the brand and its consumers.
As the founder of Elly Sitter GmbH, Anja successfully tapped into her entrepreneurial skills to build a brand known for its creativity and innovative marketing solutions. Under her leadership, the company has catered to various clients, proving her ability to deliver results in a competitive market.
At Tchibo, Anja has been instrumental in revamping the company’s marketing strategies, ensuring alignment with the modern digital landscape while maintaining the brand’s core values. Her ability to analyze market trends and consumer behavior has positioned Tchibo as a favorite among Swiss consumers, demonstrating her strategic acumen and depth of knowledge in marketing and communications.
Anja Olsson is recognized not only for her professional achievements but also for her dedication to personal growth and leadership in the marketing domain. Her unique blend of strategic thinking, innovative creativity, and hands-on management experience marks her as a key player in the marketing field and a trusted leader in her community.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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