Anita Mathew

Anita Mathew is an accomplished professional excelling in consumer marketing, product development, and commercialization for medical devices and OTC products.

With a background in Chemical Engineering from Purdue University and an MBA in Marketing from The Wharton School, Anita has honed her skills through various leadership roles in well-known organizations.

Her expertise lies in identifying unique consumer insights and strategically positioning products in the market to drive business growth.

Anita has a proven track record of creating patient-centric and innovative products catering to the diabetes marketplace, collaborating with Fortune 500 companies to establish new partnerships, and managing a P&L of over $800M.

She possesses strong team management and leadership skills, having led teams of up to 5 individuals, and specializes in healthcare sales force messaging, product positioning, and advertising.

Anita Mathew's professional journey includes roles such as Consultant at Thryv Healthcare Marketing, LLC, Co-founder at girlSPARC, Co-founder and VP of Business Development at Glooko, Inc., and key marketing positions at LifeScan and Johnson & Johnson.

Her vast experience spans from medical device marketing to consumer packaged goods product development, highlighting her versatility and deep understanding of the industry.

Anita's career trajectory showcases a blend of strategic acumen, creative product development, and effective team leadership, making her a valuable asset in the healthcare marketing landscape.