Anita Howard

Anita Howard is the Strategy Director at ICE (International Corporate Events), where she leverages over 30 years of experience in the meetings and events industry. Her career includes significant roles at organizations such as Blenheim Plc, Reed Elsevier, and EMAP McClaren, focusing on the creation, administration, and marketing of conferences and exhibitions. Howard has managed events with attendance reaching up to 10,000 visitors and 400 exhibitors, demonstrating her extensive expertise in large-scale event management.15

In addition to her operational roles, Anita is a co-founder of the International Corporate Event Awards, established to recognize the contributions of in-house corporate event planners. This initiative reflects her commitment to elevating the profile of event professionals within corporate structures.12 She is also known for her advocacy for the strategic importance of events in achieving broader organizational goals, emphasizing that event planners should be recognized as vital contributors rather than merely cost centers.23

Anita Howard's passion for integrating academia and technology into the events sector has positioned her as a thought leader within the industry. She actively works to enhance the skills and confidence of event planners, promoting their strategic capabilities to executive stakeholders.24