Anita Howard

Anita Howard is a seasoned professional in the events industry, serving as the Strategy Director at ICE - International Corporate Events. With over 30 years of experience in conferences and exhibitions, she has established herself as a prominent figure in the corporate events sector.12

Professional Background

Anita Howard's expertise spans various aspects of the events industry:

• Event Creation and Management: She has extensive experience in creating, administering, and marketing conferences.2
• Global Perspective: Her work involves dealing with events both in the UK and overseas.
• Strategic Focus: Howard emphasizes the importance of event strategy, focusing on ROI and achieving objectives for corporate events.4

Role at ICE

As the Strategy Director at ICE, Anita Howard plays a crucial role in shaping the organization:

• Founder: She is the founder of In-House Corporate Events (ICE), a community for corporate event professionals.1
• Leadership: Howard serves as the Managing Director of the ICE Awards.3
• Community Building: She has been instrumental in growing the ICE community, facilitating regular communication and networking opportunities for members.1

Initiatives and Contributions

Anita Howard has spearheaded several initiatives to advance the corporate events industry:

• ICE Awards: She oversees the annual ICE Awards, which recognize creative and impactful in-person corporate event programs.1
• Global Expansion: Howard is working on expanding ICE's presence in North America, collaborating with Steve Brown to introduce the community to U.S. event planners.1
• Professional Development: She is leading efforts to elevate the profile of event planners among corporate executives, including a job-description initiative launching in 2024.1

Industry Impact

Anita Howard's work aims to transform the corporate events field:

• Strategic Recognition: She advocates for event planners to be recognized for their strategic contributions to organizations, moving beyond being seen as just a cost center.1
• Knowledge Sharing: Howard facilitates regular meetings and forums for senior event professionals to discuss industry trends and challenges.1
• Industry Advancement: Her efforts are directed towards making the corporate events field more enjoyable and satisfying for professionals.1

Through her leadership at ICE, Anita Howard continues to shape the future of corporate events, fostering a community of professionals dedicated to elevating the strategic importance of events within organizations.