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Anita Holman
Product, Merchandising and Procurement professional in Sydney
Anita Holman is an experienced Executive Creative Director and Brand Strategist currently working at Interrupt, a strategic branding and marketing firm for the building materials industry.1 With over 25 years of brand-building experience, she has honed her skills in identifying problems, developing strategies, and executing solutions across multiple channels and platforms.1
Professional Experience
Anita has been with Interrupt since October 2009, serving as their Executive Creative Director and Brand Strategist for over 14 years.1 In this role, she leads clients and teams in transforming everyday brands into market standouts by focusing on turning small differences into game-changing differentiators.1
Prior to her current position, Anita held several other notable roles:
- General Manager at RedHouse Brands (2014-2016)
- Associate Creative Director at R/P Marketing Public Relations (1997-2009)
- Senior Art Director at After5Design (1994-1997)
Expertise and Approach
Anita is known for her:
- Problem-solving skills: She excels at tackling challenges of all sizes with a competitive spirit and bold creative vision.1
- Strategic thinking: Her approach combines incisive brand strategy with unorthodox thinking to achieve strategic business goals.1
- Leadership: She guides both clients and teams in brand development and creative direction.1
Areas of Expertise
Anita's skillset includes:
- Integrated Marketing
- Brand Architecture
- Strategic Positioning
- Customer Experience Mapping
- Market Research & Trends
- New Business Development
Her industry experience spans building materials and home improvement, museums and attractions, and healthcare.1
Education
Anita holds a Bachelor's degree in Graphic Design from Bowling Green State University.1
Anita Holman's unique blend of strategic insight, creative vision, and extensive experience makes her a valuable asset in the field of brand strategy and creative direction.
