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Anita Chauhan
Director of Marketing at Fraction - Inclusive Marketing Advocate - Content Marketing
I’m a marketing exec for growing companies.
My experience spans 10+ years: Director of Marketing at Fraction, Director of Marketing at Eirene Cremations, Director of Marketing at Crescendo, 2+ years as the Head of Marketing for Zoom.ai, as well as 6+ years in government agencies and in my own entrepreneurial ventures.
Beyond setting the content direction for SaaS brands, I’ve spoken on content marketing, demand generation and public relations at several marketing events and summits in Canada and speak at conferences, on podcasts, and industry panels. I am keenly interested in how brands can make their marketing more inclusive and diverse.
I’ve been fortunate to work on a range of marketing initiatives—from top-of-funnel lead generation, product and feature launches, to onboarding, rebrands, website overhauls, and even pricing changes.
Top skills: ❖ Content strategy ❖ Growing the skills of editors and writers ❖ Copywriting and editing ❖ Project management ❖ Creative campaign development ❖ Crafting brand and product messaging ❖ Media and partner outreach ❖ Content outsourcing (including budget)
I'm passionate about diversity and inclusion and have been an advocate for women in tech within the Toronto tech community.
