Anis Zantout

Anis Zantout is a seasoned advertising and digital marketing professional with extensive experience in the Middle East region.35 He recently transitioned from his role as Regional Digital Director at FP7 McCann to become the Chief Innovations Officer at BigTime Creative Shop, a new independent agency in Riyadh, Saudi Arabia.1

Throughout his career, Zantout has held significant positions in the advertising industry, including:

1. Regional Digital Director at FP7 McCann5
2. Head of Digital and Business Unit Director at FP7
3. Chief Innovations Officer at BigTime Creative Shop (current role)1

Zantout is known for his expertise in digital transformation, digital engagement programs, and innovation.3 At FP7 McCann, he was responsible for the Humantech Lab13 innovation offering.3

His work has garnered recognition in the industry, with recent achievements including:

• Two Webby Awards nominations for FP7 McCann in 20234
• Multiple advertising awards, including wins at Cannes Lions, D&AD, The One Show, and Clios1

In his new role at BigTime Creative Shop, Zantout is part of a leadership team alongside Mohammed Sehly (CEO) and Rayyan Aoun (Chief Creative Officer).1 The agency focuses on developing creative communications for clients such as the General Entertainment Authority of Saudi Arabia and Riyadh Season.1

Zantout is praised by colleagues for his guidance and support in professional development.2 His approach to innovation is described as being "infused with human empathy" and focused on setting new standards in experience and architecture.1