Columbia Business School

University of California, Berkeley, Haas School of Business

Indian Institute of Technology, Bombay

Indian Institute of Management Mumbai

Director of Product Growth at Facebook

Currently leading  Product Growth , Global Media Functions including Performance Marketing for user growth across Facebook, Instagram, Whatsapp and Reality Labs - Meta Quest , AR; Media investment, Strategic Media Planning and Media Operations Globally for various Meta Brands and  Strategic Channels such as enterprise SEO and SMS for Mobile Identity. 

Over the last 12 years created and led teams covering multiple aspects of Product Growth.

Starting with Facebook (When the userbase was less then 1B users ). For Facebook User Growth Led Growth teams for  Acquisition, Registration, Login , New User Experience ,Friending, Notifications (Email marketing, SMS Push) and Later expanded scope to cover Meta Family : Acquisition, Resurrection and  Churn Prevention including direct response global performance marketing - SEM Search/Display across mobile and Web, SEO.

Owning the budgets for Meta product portfolio (Facebook, Instagram, Messenger , WhatsApp) for worldwide Paid Ads (SEM and Display)  & SMS Operations while maintaining close alignment with CFO and his leadership team to balance budgets and performance expectations of the entire program.  

Established central SEM and SMS functions as centers of excellence to maintain high bar when executing programs across products or various international regions and countries. Lead various functions to ensure ROI positive investments by taking into account Life time value /LTV and Incrementality.  Strong focus on metrics driven execution of Growth Strategy consistently over 11 years. Created investment, planning and execution framework for worldwide SMS and SEM spend that has been continuously refined and used over last 11 years in close collaboration with Finance team.

Track record of driving consensus, partnership and collaboration with leaders across various Product areas, Brand Marketing, Engineering, Creative, Finance, Operations, Privacy and Legal.

Vice President - Product Growth & Global Media

I joined Everydayhealth as a part of a successful Acquisition. After integrating my existing team to expand and scale internal digital marketing, I focused my attention on long term transformation of company towards organic growth. I led cross functional teams of product managers, technology, editorial, web designers and developers Across  a portfolio of health and wellness digital properties such as Everydayhealth , revolutionhealth , medpagetoday , what to expect. 

By 2011 Everyday Health was one of the largest providers of online health information  (source: comScore Nov 2011).  Everydayhealth went public in 2014 and was acquired by Ziff Davis in 2016.

Everyday Health Group (Acquired by Ziff Davis)

Vice President - Search 

Netramind  worked with more than 25 customers ranging from venture  funded companies to established players. Netramind has worked with Companies funded by Bessemer Ventures, Mayfield , Norwest, Benchmark and many other Top Tier Venture Capital firms.

Aniruddha Kortikar