Anindita Datta

Anindita Datta is a proficient marketer with over a decade of experience specializing in developing and expanding Growth and Digital Marketing functions for B2C & B2B enterprises. Throughout her career, she has demonstrated expertise in leading cross-functional teams and crafting comprehensive marketing strategies from scratch. Anindita's success is attributed to her strategic insights, data-driven decision-making, and precise execution, enabling her clients and organizations to achieve their pivotal marketing and business goals.

With a robust skill set, Anindita excels in various areas such as strategy formulation, media planning, budget allocation for web and mobile applications, optimization of e-commerce funnels, content and creative strategies, new user acquisition, revenue maximization, marketing automation, campaign refinement, landing page optimization, proficient data analytics skills including Advanced Excel and SAS, as well as adept team and stakeholder management.

Anindita possesses a wide range of expertise in utilizing different channels and tools for marketing purposes. She is well-versed in platforms like Google Ads (search, display, shopping, app campaigns, video/YouTube marketing), and various social media marketing platforms including Facebook, Instagram, Tiktok, Quora, Twitter, LinkedIn, and Sharechat. Additionally, she is experienced in utilizing remarketing, programmatic, native, and OEM marketing tools like Criteo, Vizury, RTBHouse, InMobi, Affle, YOptima, Taboola, Admittad, and Appnext. Anindita leverages Appsflyer, Branch, and Google Analytics for web analytics, Hubspot for CRM, Google Tag Manager for web tagging, and Tableau for data visualization.

Anindita's educational background includes a Bachelor of Engineering (BE) degree from Visvesvaraya Technological University and a PG Diploma in Statistics from BTFS, Bangalore. She has contributed her expertise to various organizations, holding key positions such as Performance Marketing & Growth Consultant at multiple companies, Head Of Digital Marketing at Yubi, Senior Manager- Performance Marketing at Unacademy, Search Engine Marketing Manager at Treebo Hotels, Digital Marketing Manager at Pepo Campaigns, Associate Account Manager- PPC at Position², Digital Marketing Consultant at MediaJackers, and Undergraduate Research Assistant at the Indian Institute of Science.