Anika Giese

Anika Giese is a passionate journalist with a focus on media and journalistic excellence.

With a background in journalism and a strong belief in innovative business models, Anika is currently driving cultural change and digital transformation for News Media National Brands WELT and BILD.

Anika's experience includes leading business activities for Axel Springer Board as Head of Business Development Virtual Reality, scouting content, marketing, and technology for Axel Springer SE.

An advocate for cutting-edge technologies, particularly Virtual Reality, Anika is enthusiastic about how technology will shape the future of media companies.

Anika's previous roles include Head of Video for BILD Berlin / B.Z., a Silicon Valley fellowship for Axel Springer focusing on video and audio business models, and directing documentaries for ARD and BBC.

Anika's commitment to journalistic integrity is evident through her award-winning projects, including a video on the city of Detroit and an exposé on stem cell trading in Ukraine.

With a Master's degree in Applied Media Science and a background in Communication Audiovisual, Anika combines her education with hands-on experience in various media organizations, showcasing strong reporting and directing skills.

Anika's professional qualities include high motivation, intercultural competence, transformation expertise, and a belief in the power of intuition in decision-making.

Anika Giese has a rich and diverse professional background spanning journalism, business development, video production, and documentary filmmaking, with a clear passion for storytelling and media innovation.