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Aniela Marval
Director Sales Operations Latin America - Generation, Siemens Energy
Professional Background
Aniela Marval is an accomplished expert in sales operations, marketing communications, and corporate public relations with a robust career spanning various leadership roles at Siemens Energy. Currently serving as the Director of Sales Operations for Latin America at Siemens Energy, Aniela is responsible for driving sales strategies and optimizing operational performance across the region. Her extensive experience in the energy sector equips her with unique insights into market trends and demands, allowing her to effectively steer her team toward achieving corporate goals.
Prior to her current position, Aniela held a series of influential roles at Siemens. As the Project Lead for Mexico Partner Country at Hannover Messe, she spearheaded collaborative initiatives that strengthened Siemens' market presence in Mexico. Her tenure as Regional Marketing Communications Manager showcased her proficiency in crafting and implementing comprehensive marketing strategies that enhanced the brand's visibility and engagement with stakeholders.
Aniela's journey within Siemens also included vital roles such as International Coordination for Regions, Cluster Sustainability Manager, and Corporate Communication Country Head, where she honed her skills in managing diverse communication strategies and sustainability initiatives. Each of these positions allowed her to showcase her adaptable skill set and deep understanding of corporate communication in an international setting, making her a valuable asset to her team and the broader Siemens organization.
Education and Achievements
Aniela Marval's educational journey is marked by a thirst for knowledge and a commitment to continuous learning. She holds a Degree in Social Communication from Universidad Católica Andrés Bello, where she developed foundational skills in communication that would serve her throughout her professional career.
To enhance her expertise further, Aniela pursued multiple master's degrees, including a Master in Teaching English as a Foreign Language from Universitat Pompeu Fabra, a Master in Marketing from Universitat Politècnica de Catalunya, and a Master in Enterprise Communication from Universitat de Barcelona. Each of these programs has equipped her with specialized knowledge, positioning her as a leader in the areas of education, marketing, and corporate communications.
Aniela’s commitment to education reflects her dedication to professional advancement, and she is known for applying her academic knowledge practically in her roles. This blend of theoretical understanding and hands-on experience has enabled her to effect meaningful change in her organizations.
Achievements
Throughout her career, Aniela Marval has achieved numerous milestones that highlight her expertise and contributions to the field. As a Corporate Communication Country Head at Siemens, she successfully led projects that enhanced the organization's reputation and stakeholder engagement, driving the company towards its strategic communication goals. Aniela's innovative approach and strategic vision have played a key role in her success, particularly as she navigated changes within the corporate landscape.
Her project management skills were further demonstrated during her time as the Regional Marketing Communications Manager, where she launched various initiatives to promote Siemens' products and services in a competitive market. Aniela has been instrumental in creating campaigns that resonate with audiences, which showcases her strong communication skills and understanding of market dynamics.
In addition to her corporate achievements, Aniela's earlier work as a journalist at Unión Radio and her consultancy roles at Haz Comunicaciones laid the groundwork for her adeptness in public relations and communication strategies. Her experience as a Public Relations Consultant helped her develop strong media relations and communication strategies that continue to benefit her in her current roles.
In summary, Aniela Marval is a multifaceted professional with a rich background in communication, marketing, and sales operations. Her extensive experience at Siemens Energy, combined with her rigorous academic training, positions her as a leading figure in her field. Her commitment to excellence and capability to inspire teams makes her an outstanding leader and a significant contributor to the corporate communication landscape in Latin America.