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Angelo Sasso
Senior marketing leader with experience driving revenue growth through data driven and customer centric strategies
Professional Background
Angelo Sasso is a distinguished leader in the realms of customer engagement and business analytics with a proven track record of driving continuous revenue growth. Currently serving as the Senior Vice President of Customer Engagement at TIDAL, Angelo leverages his extensive expertise in growth-centric marketing strategies that effectively identify value drivers for key segments. Under his leadership, marketing teams have successfully optimized critical customer journeys, fostering customer loyalty and, consequently, increased revenue streams.
His dynamic career reflects a commitment to the development and execution of impactful business strategies. Angelo has consistently demonstrated his unique ability to influence an organization’s initiatives through a keen understanding of customer segmentation, product positioning, and cost optimization. His skills in lifecycle management and portfolio optimization have been instrumental in leading organizations to achieve their strategic goals. Known for his remarkable capacity to build lasting partnerships across departments, he has managed numerous cross-functional workstreams, ensuring the seamless execution of business plans.
Angelo's expertise goes beyond traditional marketing and analytics; he is an adept problem solver who excels in translating complex data into actionable insights. Often described as “hard-wired” for data analysis, he possesses an insatiable curiosity that drives his efforts to uncover causal relationships and solve intricate business challenges. His ability to distill complex data sets into winning recommendations has earned him recognition as a strong analytical thinker, valued for his strategic contributions to business growth.
Moreover, Angelo has successfully implemented culture transformation initiatives. He has championed new approaches, methodologies, and programs that mature organizations and challenge the status quo. His skill in gaining buy-in from business leadership and peers has been crucial in fostering an environment conducive to change. Through his dedication to relationship building and collaboration, he has cultivated a culture of transformation within organizations at all levels.
Education and Achievements
Angelo Sasso's educational background includes a Master of Business Administration (MBA) in Marketing from the Binghamton University School of Management, where he honed his skills in marketing strategy and business management. He also holds a Bachelor of Arts (B.A.) in History from Binghamton University, which enriches his analytical capabilities and perspective in understanding market trends and consumer behavior. His educational qualifications provide a strong foundation for his extensive career in analytics and customer insights, allowing him to approach challenges with both creativity and data-driven strategies.
With a primary focus on marketing analytics and consumer insights, Angelo previously held several pivotal roles at The Leading Hotels of the World. As the Senior Director of Business Analytics and Customer Insights and later the Senior Director of Marketing Analytics and Consumer Insights, he played a significant role in developing analytical frameworks that informed strategic marketing decisions. These positions allowed him to deepen his expertise in understanding customer behavior and enhance user engagement through data analysis and insights.
Prior to his impactful tenure at TIDAL and The Leading Hotels of the World, he was Senior Manager of Strategic Planning at Getty Images, where he developed and implemented strategic initiatives that leveraged data analytics for improved operational efficiency and revenue growth. Additionally, his previous roles at Getty Images included Senior Manager of Enterprise Insights and Analytics and Manager of Yield Optimization. His well-rounded experience at these reputable organizations has equipped him with a comprehensive understanding of the marketing and analytics landscape.
Angelo's journey in the world of marketing and analytics began as a Marketing Analyst III at The Raymond Corporation, where he laid the groundwork for his extensive career. Throughout his professional journey, he has continuously sought to enhance his skills and remain at the forefront of industry developments.
Achievements
Throughout his illustrious career, Angelo Sasso has garnered numerous achievements that underscore his expertise and influence in the fields of marketing and analytics. His strategic initiatives at TIDAL have been pivotal in elevating customer engagement, retention, and business analytics, ultimately contributing to substantial revenue growth. His proficiency in utilizing segmented marketing strategies has enabled TIDAL to discover and capitalize on untapped customer segments, transforming their marketing approach into a more targeted and effective strategy that resonates with a diverse audience.
Angelo's impact is not limited to TIDAL; during his tenure at The Leading Hotels of the World, he led transformative analytics strategies that provided actionable insights into consumer behavior, significantly enhancing customer experiences and optimizing marketing efforts. The data-driven frameworks he developed have allowed the organization to make informed decisions that align with customer preferences and market trends.
In his earlier roles, such as at Getty Images and The Raymond Corporation, Angelo demonstrated an exceptional ability to turn analytics into strategic advantages, ensuring that the organizations he worked with thrived in competitive markets. His background in market research and intelligence has been essential in identifying growth opportunities and optimizing marketing resources for maximum impact.
In summary, Angelo Sasso is a renowned expert in customer engagement and analytics, with a distinguished career characterized by a commitment to driving revenue growth, fostering culture transformation, and solving complex business challenges through data-driven insights. His educational background, along with his extensive professional experience, positions him as a leading figure in the industry, adept at managing change and optimizing business strategies for continued success.
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