Angel Morales

Angel Morales is the Founder and CEO of OpenINSIGHTS, a company specializing in customer analytics and predictive insights, particularly within the retail sector. Established in 2016, OpenINSIGHTS offers solutions designed to enhance site search, navigation, merchandising, and search engine optimization (SEO) for its clients. The firm operates on a cloud-based platform that empowers businesses to leverage data for improved customer engagement and marketing strategies.12

Professional Background

Before founding OpenINSIGHTS, Morales served as the Chief Innovation Officer at SmarterHQ, where he was instrumental in developing the company's innovation strategy. His extensive experience spans over 20 years in product strategy and management, demonstrating a strong capability to deliver results in dynamic environments.13

Morales has also held significant roles at ExactTarget, where he focused on retail strategies and solutions architecture. His career reflects a commitment to enhancing customer experiences through technology, having worked with over 200 retail brands to implement effective marketing ecosystems.35

Education and Certifications

Morales holds a certification in Data Science from The Johns Hopkins University and has received training in Microsoft Business Intelligence. Additionally, he is certified in Predictive Based Analytics for Business, Marketing, and Web from eMetrics/Predictions Impact. His academic contributions include serving as an adjunct professor at The University of British Columbia.12

Personal Insights

Describing himself as a "frustrated practitioner," Morales emphasizes his entrepreneurial spirit and dedication to solving complex marketing challenges through innovative technology solutions. His leadership at OpenINSIGHTS is characterized by a focus on creating predictive customer journeys that enhance multi-channel retail experiences.34

Current Role

As CEO of OpenINSIGHTS, Morales continues to drive the company's mission of providing powerful analytics tools that help businesses understand their customers better and optimize their marketing strategies effectively.12