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Aneirin Bryan
Director, International Growth at Ancestry
Professional Background
Aneirin Bryan, a seasoned professional in digital marketing and growth strategies, boasts a remarkable career trajectory marked by leadership roles in prestigious organizations. With extensive experience in Search Engine Marketing (SEM), customer relationship management (CRM), and digital strategy, Aneirin has consistently demonstrated a profound ability to drive international growth and enhance customer engagement through innovative marketing techniques.
Having served as the Director of International Growth at Ancestry, Aneirin played a pivotal role in expanding the company’s global footprint. His focus on data-driven strategies and targeted marketing initiatives helped to significantly enhance Ancestry’s international operations, making vital contributions to the company’s overall growth and success. Prior to this role, Aneirin held various positions at Expedia Group, where he honed his skills in different aspects of digital marketing. As the Head of Global CRM Programs, he was instrumental in developing and overseeing customer engagement strategies that strengthened brand loyalty and retention across diverse markets.
In addition to his CRM expertise, Aneirin’s tenure at Expedia Group includes his work as the Head of Mobile Marketing & Social Media, where he led campaigns that effectively integrated mobile strategies with social media outreach, resulting in notable increases in user engagement and conversions. His foundational roles such as Global SEM Project Manager and Senior Manager of SEM Strategy & Business Development further solidified his expertise in search marketing, contributing to efficient marketing spend and exceptional campaign performance.
Education and Achievements
Aneirin's academic journey commenced at the University of Oxford, where he pursued a degree in Biological Sciences, graduating with a 2.1. This comprehensive education provided him with critical thinking skills and a strong analytical framework, which he has adeptly applied throughout his career in the rapidly evolving field of digital marketing. While his formal studies are rooted in biological sciences, Aneirin has seamlessly transitioned into the tech and marketing sectors, reflecting his versatile skill set and adaptability.
Throughout his career, Aneirin has accumulated a wealth of experience in digital marketing and search functionalities, making him a sought-after expert in the field. His expertise spans across client management, campaign execution, and marketing strategy development, positioning him as a leader in digital transformation initiatives.
Notable Achievements
Among Aneirin’s notable achievements, his ability to lead diverse teams towards achieving aggressive marketing goals stands out. His leadership at Expedia Group resulted in several award-winning campaigns that not only met but exceeded expectations. Aneirin's commitment to fostering collaboration and innovation within his teams has been fundamental to his success.
Moreover, during his tenure at Efficient Frontier, Aneirin worked as a Search Marketing Specialist and SEM Account Manager, where his analytical insights and strategic acumen helped drive optimization and growth for numerous high-profile clients. His willingness to stay abreast of industry trends and emerging technologies has enabled him to implement cutting-edge digital marketing strategies effectively.
Aneirin Bryan is a dedicated, passionate professional who continues to thrive in the digital marketing landscape. His enthusiasm for leveraging technology to improve customer experiences and achieve business objectives is evident in every role he pursues. As he progresses in his career, Aneirin remains focused on creating impactful marketing solutions that resonate with audiences globally, fostering growth and innovation wherever he goes.