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    Andy Keehn

    Experienced Vice President in Demand Generation

    Andy William Keehn is the Vice President of Marketing and Demand Generation at Prolifiq, a position he has held since August 2022. Based in Chicago, Illinois, Keehn has a strong background in demand generation and marketing strategy.

    Professional Experience

    • Prolifiq (August 2022 - Present)

      • As Vice President, he has been instrumental in raising $2.25 million in Series B funding through Flow Capital by leading the application process and presenting a vision for sustainable growth.
      • He achieved a 57% increase in branded search and organic traffic to the company website, resulting in a 124% rise in inbound demo requests in 2022.
      • Under his leadership, Prolifiq cultivated new partnerships within the Tech and Salesforce ecosystem, contributing to 27% of net-new revenue in 2023.
      • He implemented an account-based go-to-market (GTM) strategy that significantly boosted pipeline and revenue.
    • Director of Demand Generation at Prolifiq (August 2021 - August 2022)

      • Developed demand models to enhance forecast predictability and resource allocation for GTM strategies.
      • Built the Business Development Representative (BDR) and marketing team from the ground up, leading to record-setting performance metrics.
    • Previous Roles

      • Keehn has also served as Director of Demand Generation at UpCity, where he successfully built their marketing technology stack and contributed significantly to revenue growth.
      • His earlier positions include roles at Fellowes Brands, Aon Hewitt, and Schneider Electric, where he focused on digital marketing and customer engagement strategies.

    Skills and Expertise

    Keehn is recognized for his expertise in demand generation, account-based marketing strategies, and building high-performing teams. His approach emphasizes understanding customer needs and creating targeted content to drive engagement and conversions.

    Overall, Andy Keehn's career reflects a strong commitment to leveraging data-driven strategies to enhance marketing effectiveness and drive business growth.

    Related Questions

    What are Andy Keehn's key achievements at Prolifiq?
    How did Andy Keehn contribute to the $2.25M Series B raise at Prolifiq?
    What strategies did Andy Keehn use to improve branded search and organic traffic at Prolifiq?
    Can you provide more details on the partnerships Andy Keehn cultivated in the Tech and Salesforce ecosystem?
    What was the impact of Andy Keehn's account-based GTM strategy on Prolifiq's revenue?
    Andy Keehn
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    Experience

    Vice President, Demand Generation at Prolifiq (August 2022 - Present)
    Director, Demand Generation at Prolifiq (August 2021 - August 2022) Director of Demand Generation at UpCity (February 2020 - August 2021) Marketing Automation Lead at Fellowes Brands (April 2017 - February 2020)

    Education

    Master of Business Administration - MBA at Northwestern University - Kellogg School of Management (2020 - 2023) Certificate in Strategic Marketing at Northwestern University (2017 - 2019) Sports Management, Minor in Business at University of Illinois at Urbana-Champaign (2010 - 2014)

    Location

    Chicago, Illinois, United States