Omnicom University

Southern Methodist University

Kenyon College

Dallas Jesuit Prep

Arm Candy is a full-service media intelligence agency helping brands, and agencies partners drive profitable and measurable outcomes.  In 2019, we stripped down parts we liked and disliked from traditional agency models and engineered a new agency built to deliver better value for our clients and a better agency experience for our people.  Fully-independent.  Home grown technology (Cyris).  Streamlined structure.  Quality assurance operating systems. We are here to make you look good.  

HQ Dallas, TX in Deep Ellum.
www.thearmcandy.com

Let's talk.

Arm Candy

President & Partner

CEO of family-run hemp company and farm including 15 acres, 12,000 sq ft greenhouse in Bells, TX.  Launched consumer brands at retail and online including CBD candles, flower, and CBD pre-rolls.  Served Texas farmers with seed, starts and post-harvest services.  Managed investor, legal, financials and oversaw asset-sale and wind-up of company.

Red River Management Group

Chief Executive Officer

ICON is a highly specialized finance firm providing business and media solutions to agencies, companies, media owners and ad tech partners.

ICON International, Inc.

SVP, Media Investments

Over 1.8 billion smartphone photos are uploaded to the internet each day, TRUEPIC certifies with are authentic, unaltered, and trustworthy. TRUEPIC's technology is used by both consumers and enterprise to verify images.  TRUEPIC is the leading enterprise B2B platform for image and video authentication.

Learn more at truepic.com

TRUEPIC, Inc

Advisor

Lead the Business Leadership group covering some eighty clients, leading eight Managing Directors located in four offices in the U.S. reporting to the CEO.  Responsible for delivering revenue ($150M), profit, growth and excellent product for our clients like Amazon, Keurig Dr Pepper, Molson Coors, Merck.

Initiative

Chief Client Officer

Lead external executive-level strategic prospecting conversations for IPG Mediabrands NA. 
Create the best strategies, media services and agencies within IPG Mediabrands. 
Drive and facilitate all integration and collaboration across Interpublic Group (IPG) agencies.
Parter closely across MAGNA, Communications Team, IPG MediaLab and all internal offerings.
Responsible for delivering revenue growth.

Executive sponsor that has led the creation of a new service - a pioneering conscious capitalism program, mediaBrandsMatter. The innovative program brings media owners, clients and non-profits together to deliver business and social outcomes at the same time.

IPG Mediabrands is a proven entity in maximizing media investments and business results, the IPG Mediabrands umbrella enhances offering and performance across a portfolio of media agencies including UM, Initiative, BPN, Orion Holdings, ID Media, and its roster of specialty service agencies including MAGNA GLOBAL, Mediabrands Audience Platform (Cadreon, Reprise Media, Ansible, Spring Creek Group), Mediabrands Publishing, the IPG Media Lab, Ensemble, and Identity.

IPG Mediabrands

SVP, Business Development & Integration

Launched online tech start-up - TruYuu, an online marketplace privately matching job searchers and open positions using validated assessment data, resume data and desired work environment with the equivalent data from hiring managers.  

Experiences and achievements included:
- Constructed operating agreement
- Closed seed round of funding
- Identified, vetted, selected, negotiated and activated multiple business partnerships including product build, branding, PR and product expansion/maintenance
- Created, launched and sustained all branding strategy and activation across multiple social channels
- Launched MVP product with multiple clients gaining material traction
- Recruited, hired and trained core team
- Identified and pitched multiple investors including VC and PE firms
- Secured term sheet for additional funding
- Wound up company working through all possible scenarios
- Learned way too much to mention here

TruYuu

Co-Founder

Client Partner leading cross functional digital teams to help our clients grow their businesses.  Services include digital marketing, social media, CRM, analytics, data management and strategic consulting.  

Clients include Abbott, Ben & Jerry's, General Mills, Humana, Travel Channel and Unilever.

RAPP an Omnicom Company

SVP, Client Partner

Recruited to lead a joint-venture between RAPP and Alcone Marketing Group. 

Led the creation (branded, articulated offering and built team) of the new joint-venture, Measure2X, offering clients’ analytics driven promotions dedicated to measurable results.

Won new marquee clients like Mattel, NIKETOWN, AAA and Porsche.

Grew current client partner business with Bayer, Halls and Enterprise Rent A Car.

SVP, Managing Director of Measure2X

Created unique community marketing and media offering for clients combining existing resources with innovative digital offerings.

Wrote business plan for the new division of agency focused on impacting brand sales and perceptions among like-minded communities of people.

Led multiple new business pitches with greater than 50% win rate.

PHD an Omnicom Company

SVP, Divisional Director

Led multiple cross functional client teams providing media planning, media buying, strategic planning and research solutions.  

Led teams to build innovative multi-channel marketing plans winning industry awards, acclaim in the trades (AdAge, WSJ, MediaWeek and others) and year-over-year growth in revenue and services provided.

Managed the on-boarding of digital planning and buying business and successfully led change management of centralizing digital planning and buying into the NY office. 

Clients included Discovery Communicaitons (Discovery Channel, TLC, Animal Planet & other US Networks), Unisys Corporation (global B2B IT consulting), Stacy's PIta Chips (CPG), Propane Education & Research Council and others equaling annual billings over $150 million.

VP, Account Director

One of ten MBA graduates selected to participate in Omnicom's MBA Resident program rotating through several marketing services disciplines and meeting monthly with global executives throughout Omnicom.

PHD (Media Strategy, Planning & Buying)

Account management lead on JetBlue new business pitch.

Working with account lead for Discovery Communications providing integrated marketing solutions.

Agency.com (Online Marketing & Web Development)               

Served as Digital Strategist for the creation of a B2B portal for Clayton Services Inc. 

Led and worked with executives to create an account planning template and online client satisfaction survey.  

Led and contributed to multiple new business pitches resulting in incremental business for agency.com.

DDB Worldwide (Advertising)                                                

Created and delivered a client conflict and management analysis report to executives for a potential merger. 

Porter Novelli International (Public Relations)                       

Worked on successful NASCAR Goes Smoke-Free program including leading account members to execute a public relations program resulting in over 70 million impressions for GlaxoSmithKline.

Built and executed client portfolio planning analysis, training modules and annual strategy planning documents to improve planning, managing and accountability at the office, regional and global level.

Alcone Marketing Group (Sales Promotion) 

Client and team management experience with newly acquired clients (Sara-Lee/Philips) in a new product category implementing a fully integrated marketing program which exceeded holiday sales objectives.  

Provided account planning and management to two integrated new business pitches resulting in two wins.

Omnicom Group

MBA Resident

Acted as Associate Brand Manager for the Diet Dr Pepper brand which was growing over 10% sales.  

Analyzed single-serve business including competitive, regional, package size, channel and pricing/promotion analysis presenting to marketing Managing Directors providing distribution and merchandising guidance.

Dr Pepper Snapple Group

Assoc. Brand Manager (acting) - Dr Pepper Brand Team

Initiated and executed a marketing program supporting 100 General Managers in North America which increased consistency of on-site messages and local ownership of field marketing initiatives.  

Identified, evaluated and created integrated campaigns increasing awareness and sales in North America promoting new/updated products and services.  

Contributed as a cross-functional team member to the national launch of AA's self-service product.

American Airlines

Advertising Specialist

Managed a team of 15 sales representatives.  Led the team to exceed or achieve targets in multiple months for sales, unsalables and new product distribution.  District's annual sales totaled over $7 million and responsibilities included selling, training, hiring and developing team members. 

Roster of accounts included but not limited to Costco, Wal-Mart, Walgreens, Exxon, 7-Eleven, Kroger, Safeway and Albertsons.

Finished in the top percentile of the Frito-Lay Sales and Management Training program.

Andy Von Kennel