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Andy Tu
Andy Tu is currently the Head of Marketing at Postmates, a subsidiary of Uber, where he leads brand marketing initiatives. His role involves managing various aspects of the brand's identity and outreach, contributing significantly to campaigns like the notable "Postmate It," which featured Martha Stewart.14
Career Background
Before joining Postmates, Andy Tu served as the Chief Marketing Officer at DEFY Media, where he was instrumental in promoting major digital content brands such as Smosh and Screen Junkies, which collectively garnered over 800 million video views monthly across numerous original programs.1 His extensive experience in digital marketing and brand strategy has positioned him as a key player in the marketing landscape.
Education and Personal Life
Andy Tu is a graduate of Iowa State University and resides in the San Francisco Bay Area with his family, including his wife and two sons.1 His professional journey reflects a strong focus on innovative marketing strategies that resonate with millennial consumers, particularly in the fast-evolving landscape of on-demand services.
In addition to his role at Postmates, Andy has also taken on the position of VP of Marketing at Whatnot, applying insights gained from his experiences at Postmates and Uber Eats to enhance marketing efforts there.23