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    Andy Tu

    Andy Tu is currently the Head of Marketing at Postmates, a subsidiary of Uber, where he leads brand marketing initiatives. His role involves managing various aspects of the brand's identity and outreach, contributing significantly to campaigns like the notable "Postmate It," which featured Martha Stewart.14

    Career Background

    Before joining Postmates, Andy Tu served as the Chief Marketing Officer at DEFY Media, where he was instrumental in promoting major digital content brands such as Smosh and Screen Junkies, which collectively garnered over 800 million video views monthly across numerous original programs.1 His extensive experience in digital marketing and brand strategy has positioned him as a key player in the marketing landscape.

    Education and Personal Life

    Andy Tu is a graduate of Iowa State University and resides in the San Francisco Bay Area with his family, including his wife and two sons.1 His professional journey reflects a strong focus on innovative marketing strategies that resonate with millennial consumers, particularly in the fast-evolving landscape of on-demand services.

    In addition to his role at Postmates, Andy has also taken on the position of VP of Marketing at Whatnot, applying insights gained from his experiences at Postmates and Uber Eats to enhance marketing efforts there.23

    Highlights

    Jul 19 · podcasts.apple.com
    How Whatnot Leans Into Customer Obsession and Live Selling
    Apr 29 · adweek.com
    Postmates at Uber and TikTok - Adweek
    Postmates at Uber and TikTok - Adweek

    Related Questions

    What are some of Andy Tu's most successful marketing campaigns at Postmates?
    How did Andy Tu's role at DEFY Media prepare him for his position at Postmates?
    What lessons did Andy Tu bring from Postmates to Whatnot?
    How did the "Postmate It" campaign with Martha Stewart impact Postmates' growth?
    What are Andy Tu's key strategies for leading brand marketing at Postmates?
    Andy Tu
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    Location

    San Francisco Bay Area