Andy Rooks

Andy Rooks is the Founder and CEO of Theory Marketing Partners, a product marketing studio that specializes in brand positioning, pricing, and go-to-market strategies for early-stage startups. He established the firm in October 2017 and led it until August 2020.2

Rooks has a diverse background in marketing and brand strategy, having held various roles in notable companies. He served as the Chief Marketing Officer at Just Salad, where he focused on creating a purpose-driven brand and leading digital transformation initiatives.12 His experience also includes positions at Citi, where he provided support for digital product enhancements, and 360i, where he worked with major clients such as SUBWAY and HBO.2

Educationally, Rooks is associated with New York University, where he has been involved in teaching branding and innovation strategy.2 He is recognized for his ability to blend creativity with data-driven insights, which has been a cornerstone of his career in marketing.2