Andy Rooks

Andy Rooks is a marketing strategist and founder of Theory Marketing Partners, a consulting firm that specializes in advising startups on brand positioning, consumer research, and go-to-market strategies. He also serves as an active advisor at startup accelerators across New York and teaches digital marketing and strategy as an adjunct at NYU School of Professional Studies.

Rooks has an impressive professional background with experience working with well-known consumer brands such as Ben & Jerry's, Listerine, Visa, Budweiser, and Subway. He has extensive knowledge in developing marketing strategies and conducting consumer research, having worked in-house at Citibank.

Rooks holds a Master of Business Administration (MBA) degree in Marketing, Change Management, Entrepreneurship & Innovation from New York University's Leonard N. Stern School of Business, where he graduated with Magna Cum Laude honors. His undergraduate degree is in Economics and Political Economy from Carleton College.

Andy Rooks is an accomplished marketing professional who is recognized for his expertise in marketing strategy and research. His background and experience make him a sought-after consultant for startups and established brands alike, and his involvement in NYU and startup accelerators in New York further validates his expertise in the field.