Andy Pickup

Andy Pickup is a seasoned UX/UI Designer with 19 years of experience in collaborating with high street retailers and blue-chip companies.

His expertise lies in leading strategic, rapid, and iterative design processes for mobile and web applications, betting and gaming platform design, SaaS platform, and product design.

He is dedicated to fostering digital transformation strategies within businesses by leveraging data and user testing to inform decision-making.

Andy emphasizes the importance of user-centric design, often employing heuristic techniques to prioritize user experience in every business decision.

Throughout his career as a consultant lead UX/UI designer and Head of Design, Andy has honed his skills in analyzing users and data, conducting A/B and multi-variant testing, as well as rapid prototype testing for various devices.

He also has extensive experience in managing large, international teams of developers and designers.

Andy Pickup has a background in Graphic Arts and Design, having studied at Leeds Beckett University and gaining additional education at Sydney Smith and Wyke College.

His professional journey includes roles such as Digital and Marketing Director at MKM Building Supplies, Design Consultant at Self Employed, User Experience Lead at Street Group, UX/UI Designer at Johnson Matthey, UX Lead at The HEINEKEN Company, and many more.

He has worked with reputable organizations like Street Group, Spire Healthcare Group plc, Jet2.com and Jet2holidays, Sky Betting & Gaming, and KCOM, holding key positions in design and user experience.

Andy Pickup's passion for driving business success through exceptional user experience design sets him apart as a dedicated professional in the field.