Andy Lee

Andy Lee is the Co-Founder of The WOD Life, an e-commerce operation specializing in fitness and CrossFit gear. He has been instrumental in growing the company from a startup funded by credit cards to a multi-million dollar global business since its inception in June 2013. Based in the Greater Adelaide Area, Lee has a diverse background in various roles related to finance, media, and fitness training.

Professional Background

• Co-Founder, The WOD Life (June 2013 - Present): Leads the company's strategic direction and growth.
• Media Team, CrossFit Games (Jan 2012 - Dec 2017): Contributed to media operations for one of the largest fitness competitions globally.
• Senior Analyst, Core Energy Group (Mar 2013 - Jun 2013): Worked on energy sector analysis.
• CrossFit Level 1 Trainer, CrossFit, Inc. (Mar 2012 - Apr 2013): Provided training and coaching in CrossFit methodologies.
• Relationship Manager, ANZ (Jun 2010 - Mar 2013): Managed client relationships in the banking sector.
• Consultant, PwC (Sep 2007 - Jun 2010): Offered consulting services across various industries.

Education

Lee holds multiple degrees from Flinders University, including:

• Bachelor of Commerce (BCom)
• Bachelor of Laws (LLB)
• Graduate Diploma of Chartered Accounting
• Bachelor of Legal Practice

He also completed the altMBA program by Seth Godin in 2018.

Achievements

Lee has received several accolades:

• Winner of the Shopify Build A Business Competition (Dec 2013).
• Finalist at the Telstra Business Awards for South Australia (Jun 2016).
• Multiple nominations as a finalist in the Online Retail Industry Awards (ORIAS) for small business categories in 2017 and 2018.

Andy Lee's journey reflects a strong commitment to entrepreneurship and community within the fitness industry.