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Andy Koh
Product Management - Product Marketing - Partnerships - Growth Marketing - P&L - Digital - Subscription Model - Start Up
Professional Background
Andy Koh is a seasoned problem solver with an impressive 14 years of diverse experience that spans product management, product marketing, growth, digital initiatives, and strategic partnerships. His background incorporates work across various sectors, including telecommunications companies (telcos), innovative start-ups, and energy utilities.
Throughout his career, Andy has honed a distinct ability to identify complex customer pain points and deconstruct these challenges into manageable components. His technological expertise allows him to craft innovative solutions that address both customer needs and overarching business goals. As a result, he has successfully created, scaled, and optimized product portfolios generating substantial revenue, with figures ranging from $2 million to an astonishing $0.5 billion. With a proven track record of delivering results, Andy embodies a competitive spirit, always aiming to achieve the best outcomes for both customers and his teams.
Andy brings a thorough approach to his roles, excelling in creating simple yet effective products and marketing campaigns that resonate with customers. By consistently asking challenging questions, he is adept at capturing the voice of the customer (VOC) and identifying market opportunities. His collaborative mindset not only involves working cross-functionally with various teams but also emphasizes the necessity of an iterative feedback loop. By starting with the end in mind, he fosters a culture of problem-solving and innovation that drives success.
In his leadership positions, Andy has successfully aligned, inspired, and grown effective product teams of varying sizes, from as few as three members to as many as thirty. He believes in rallying individuals around a common vision while fostering a safe environment for open communication and honest feedback. In his hands, accountability is paramount—he stands by his team to ensure they feel supported and empowered to succeed.
A harmonizer of business strategy and customer experience with technology, Andy expertly creates optimal customer outcomes alongside engineering teams while delivering compelling commercial narratives. His ability to cut through the noise in highly competitive markets is evidenced by his commitment to client satisfaction, demonstrated by successful user acceptance testing (UAT) and business requirements testing (BRT).
Education and Achievements
Andy holds a Bachelor of Business Administration (BBA) with a focus on Marketing and Psychology, graduating with 2nd Upper Class Honors from the prestigious Nanyang Technological University. His solid academic foundation supports his practical skills and provides him with a unique perspective, allowing him to connect psychological insights with marketing strategies and customer experience methodologies.
His professional journey is marked by several notable positions that include leadership roles and strategic partnerships:
- Director of Consumer Business at Sembcorp Industries Ltd: In this role, Andy leads initiatives to enhance consumer interactions and drive business growth.
- Senior Customer Experience Strategy Partner at StarHub: He played a crucial role in shaping customer journeys and strategy at one of Asia's leading telecommunications providers.
- Country Product Manager at Circles.Life: Andy oversaw product strategy and implementation, driving customer acquisition and satisfaction in a rapidly evolving digital landscape.
- Associate Director of OTT Product Marketing & Partnerships at Singtel: His responsibilities included developing strategic partnerships and marketing initiatives for over-the-top services.
- Corporate Marketing Executive at StarHub: Andy contributed to broader corporate marketing strategies essential for driving engagement.
- In earlier roles, he also made significant contributions at Optus as the Postpaid Mobile Product Manager, and SingTel, focusing on product marketing and pricing strategies that laid the groundwork for market-leading product offers.
Achievements
Beyond his operational responsibilities, Andy actively participates in mentorship and community conversations regarding career development and professional skills building for young undergraduates and job seekers. He sees the importance of fostering future talent and contributing to the next generation of leaders.
In addition to his professional commitments, Andy is an avid reader who continually seeks to expand his knowledge and skills. His passion for learning ensures that he remains updated with market trends and technological advancements, helping him craft innovative solutions that stay ahead of industry shifts. His interest in technology disruption and new business models not only aligns with his career objectives but also reflects his genuine curiosity about the future landscape of business and digital innovation.
Outside of his professional life, Andy enjoys physical workouts at his favorite climbing gym, where he practices resilience and determination, vital traits that transcend into his professional ethos. His love for meeting new people and hearing diverse perspectives fuel his creativity and open-mindedness, further enriching his problem-solving capabilities.
In summary, Andy Koh epitomizes the role of a modern business leader who thrives on a mix of strategic insight, a strong grasp of technology, and an unwavering commitment to customer satisfaction. He represents a blend of analytical and emotional intelligence that is crucial for today’s rapid business environment. If you are looking to engage in discussions about innovative business models, technological disruptions, or digital transformation, Andy is a professional who embodies an openness to explore new ideas while driving toward tangible outcomes.