Andy Jacobson

Andy Jacobson is a prominent figure in the digital media industry, excelling in sales, marketing, and general management across various sectors like automotive, retail, powersports, outdoors, consumer electronics, health & pets.

With a track record of success in team leadership, revenue generation, and marketing goal achievement, Andy possesses a keen insight into the synergy between sales and marketing strategies.

His specialties include digital marketing, social media, mobile marketing, programmatic advertising, and custom branded content. Andy is highly skilled in leadership, general management, organizational planning, compensation structuring, brand strategy, product pricing, customer segmentation, targeting, marketing communications, media mix, and attribution modeling.

Having a diverse portfolio of experience, Andy has been instrumental in the growth of iconic, small, and distressed brands across various budgetary constraints, working with internal teams as well as external agencies.

Educationally, Andy holds an MBA from Northwestern University's Kellogg School of Management and a BA from Pomona College.

His career history includes roles such as VP of Automotive Client Development at Digital Media Solutions in Epsilon, Advisor at Bitesize, Founding Partner at Lakeview Midwest, L.L.C., Senior Vice President of National Sales at Cars.com, Vice President of Client Development at Conversant LLC, Vice President of Sales at VerticalScope Inc., Director of National Sales, Director of Marketing, Brand Management at Ford Motor Company, Zone Sales Manager at Ford Motor Company, Brand Strategy and Advertising at Jaguar N.A., Product Marketing at Lincoln Mercury, and Sales, Marketing, and Operations Management at McMaster-Carr Supply Company.